In June 2019, Facebook IQ released a study about consumers’ engagement with food-related social media posts across 9 countries. The results reveal the tendency of turning to mobile devices and social platforms for exploring eating options.

In July, we pulled off a social media campaign for Fete-Up, a Singapore-inspired healthy takeaway to build brand awareness and promote eating cultures in a fast-paced city.

Fete Up aims to offer healthy and well-balanced meals that are both tasty and reasonably priced, available in-store and via delivery. The eatery targets office workers and individuals who are health-conscious, yet hard to find time to prepare balanced meals at home.

Based on the brand vision and target audience, we’ve adopted “Right food, right away” as the core campaign idea⁠ — to enjoy healthy food delivered right to your doorsteps. Our campaign is tailored to achieve four key objectives:

1.Raise brand awareness

2.Promote healthy eating cultures

3.Boost sales in physical stores

4.Drive online sales and traffic to their website

We believe quality content is all about being informative, relevant, sharable and actionable. With this consideration in mind, we’ve suggested four core pillars revolving around:

1.Fetebox unwrapped: Menu promotion by showcasing nutrition facts

2.Healthy secrets: Informative health tips to raise awareness on balanced diets

3.Eat Well, Live Well: Engaging, sharable food quotes that speaks the brand vision

4.Deliver Right Away: Practical information on how customers can order to drive sales

Successful content marketing fulfils the needs of both business and customers: drive revenue and deliver relevant, engaging messages. This begins with industry-focused research and understanding about the company, products and clearly-defined target audience. Want to know more about content marketing and its myriads of rules and tricks? Speak to our specialists to maximize your business potentials.

If you advertise on Facebook and Instagram, it’s time to update yourself with some of the latest creative tools.

Video creation

In Facebook’s Video Creation Kit, you will now have even more visually-engaging templates to choose from.

What’s more, seasonal stickers and templates are now available in the Effects tab to help “freshen up” your ads. Your ads will never be “the same old thing all year round” anymore!

Meanwhile, 20 new font options have been introduced, making it easier to add text overlays that tie in with your brand guidelines better.

Ever felt “trapped” working on a video because the moment you start, you can’t step away as you don’t want to lose all your work?  The Video Creation Kit has made it possible to save drafts of videos, so you can work on your video whenever you have a moment and pick up exactly where you left off later on.

Video editing

Ads Manager allows selection of an aspect ratio  (4:5, 2:3, 9:16, 1:1 or 16:9) to crop your video according to requirements of different placements (Facebook, Instagram, Messenger or Audience Network).

Similarly, you can trim the duration of a video for different platforms as well.

Dynamic ads

Whether you’re selling products, hotels, flights or vehicles, a dynamic ad might just work for you. Available in single-image, carousel and collection format, dynamic ads can be used across Facebook, Instagram, Audience Network and Messenger.

Branded content ads

Advertisers can now promote branded content posts as feed ads, reaching a wider audience. “Paid partnership with” along with the brand name will appear to ensure ads transparency.

ThruPlay

Available for Facebook, Instagram and Audience Network, ThruPlay allows advertisers to pay only when ads are played to completion or for at least 15 seconds. Optimize your video ad campaign for ThruPlay, and Facebook will deliver it to users that are likely to watch 15 seconds or the whole video.

Let your creativity run amok and have fun experimenting with these creative tools!

The overseas property market used to be dominant by parents who have sent or are planning to send their children to study abroad and those who plan to retire overseas. Not anymore.

Hong Kong property investors recognize the stable growth rate and rental value of properties in cities like Vancouver, Toronto and London. The higher profit margin attracts investors to switch their investment to overseas from the local market, where there are ever-increasing investment costs and a slower rate of return.

Let’s not forget the reverse migrants. For instance, there are an estimated 300,000 Canadian passports holders in Hong Kong. After their emigration to Canada in the 90s and return to Hong Kong, thousands are moving back to Canada with their children, Canadian census data shows.

Given the high demand for overseas properties, this is a great opportunity for overseas property investment businesses to build an online presence to capture business growth via effective digital marketing.

Seminars and trade shows are mainly where conversion occurs. And while many agencies still stick to promoting these offline events via traditional media platforms such as printing pamphlets and placing newspaper ads, potential buyers of the digital era are doing their research and obtaining information online. By appealing to your target audience with an engaging O2O campaign, forward-thinking agencies can be ahead of the game in no time.

NDN Group has been helping to build brand awareness for SQM Global Properties, a real estate agent focusing on overseas sales and marketing services in Hong Kong. Our campaign delivers curated content driven by comprehensive digital marketing strategies that encompass social media, media placement, search engine optimization, geo-targeting and data management.

We also utilize instant messaging applications such as Facebook Messenger and Whatsapp for Business. It gives SQM an enriched, more personal way of communicating with its customers — photos, videos, documents and more — all within the messaging App. All of these, in turn, help SQM raise the number of attendees in its seminars and trade shows with promising results.

Do not hesitate to get in touch with us if you are aspired to expand your overseas property investment business. We are more than happy to offer professional advice to help you achieve your goals. We look forward to working with you in this new digital era.

If you have been in the digital marketing space long enough, you will start to realize that many of your digital marketing strategies are not as effective as 5-6 years ago. Conversion rates have gone down, media spending went up, while customers are drifting further and further away from your business and brand.

One big thing that’s missing for most of the businesses that we see in the market is that many of them are focusing on sales funneling, building segmentations and building automation. It doesn’t mean that these marketing tactics don’t work, but if everyone is doing the same thing, how would your customer feel?

Ask yourself and your team two core questions:  “Do we really understand the pain and desire of our customers?” “How can we make our customers happy and successful?” Instead of thinking about building marketing automation and marketing funnels, it’s time for you to focus on building and owning the entire customer journey as well as capturing the entire relationship with your customers. Marketing shouldn’t stop when sales are made, and a business should continue to scale through understanding the whole journey.

NDN Academy has trained over 2,800 individuals and 50 corporations about understanding empathy towards customers, developing strong customer engagement and offering a strategy for businesses to drive business growth. If you are tired of hundreds of thousands of fast marketing tactics that are not driving results, maybe it’s time to stop and think why you are doing what you are doing.

Online market in China continues to flourish. In 2017, netizens in the country have amounted to 7.72 billion. Online advertising market has reached 382.87 billion yuan and it is estimated to exceed 600 billion yuan by 2019.

Currently, e-commerce advertising accounts for 29.8% of total ad sales, and feed advertising more than 14%. Forecast predicts that feed advertising is on the rise and on its way to becoming the next big thing. On the other hand, online video ads were doing great reaching 35.5 billion last year. But will likely hit a plateau in the near future.

The Mainland digital marketing ecosystem is an intricate one. The best strategy for marketers will be to opt for integration. An example is the online ad distribution matrix by New Digital Noise.

We customise multi-platform and multi-form ad solutions to meet each brand’s needs, with channels include social media, news platforms, food forums, short video apps, music apps, etc. In addition to the rising feed ads, we can help clients launch display ads, customised page ads, short video ads, pre-movie ads and more.

Diversifying your digital marketing efforts is key to ROI success. Talk to us if you are interested in expanding your footprints to the Chinese market.