UI/UX plays a significant role in any brand’s success. It can help you reach new heights but only if you deliver a good service. This article takes you through the latest UI/UX trends and its benefits to help you understand it better.

What is the difference between UX and UI design

Both mobiles and desktops have a majority of digital users onboard and both the platforms have their own significance. For instance, desktops serve the purpose of quick access to web pages and mobile phones are ideal for creating engagement. Aesthetic graphics and engaging content must be on point while designing a digital presence but another important thing that most of the designers overlook is good user experience and interface. But what exactly is UI and UX?

What is UX?

UX is the abbreviated form of User Experience and it is based on the idea of creating a system that provides the users with the best experience. It aims at turning your customers into loyal customers by offering a positive experience to them. UX is accountable for a user’s journey through the mobile app or website which eventually becomes the deciding factor for the success of the business.

What is UI?

UI is an abbreviation used for User Interface and it’s the way using which users can interact with any mobile application. User interface design for mobile applications focuses on delivering easy, enjoyable and effective interactions between users and the application. In IT, User Interface refers to any device that allows the users to interact with monitors, screens or mobile devices. The primary goal which UI aims for is to provide the best interaction possible.

What are benefits of UX/UI

1. Encourages the use of interaction: Creating content is not a hard task. But creating content that people would like to interact with, is the real challenge. Be it in the form of text, images, advertisements, or call to action, everything must lure the user. There are several techniques to encourage user interaction such as producing the content that appeals to the targeted audience. It can also be about personalised features based on consumer behaviour or things they like. People prefer a software that has consistency in design, is predictable, and comfortable to use.

2. Generates loyalty: A good user experience can create customer loyalty for your brand. An application or website that offers easy functionality and backed by great service will make your users use it again and again. The designer can create a Customer Journey i.e. CJM Map to achieve it. It will help the designer to map the entire journey of the user through the website or the mobile application. This journey must be thoroughly tested to make sure that a user’s interaction with the product is as smooth and easy as possible. It’s more like putting the design team in the shoes of the user and thinking from their perspective.

3. Generates recommendations: An interactive user experience design is the key to encouraging word of mouth recommendations i.e. it should be good to an extent that the users can’t stop talking about it. A well-designed site or application with the ease of use, offering great features and usefulness will encourage people to tell others about the service. A part of user experience is meant to make sharing easy and a free recommendation from a user itself is way more impactful than a paid advertisement.

4. Reduces development costs: A stellar user experience helps you keep a project within budget by lowering development costs along with extensive user research, prototyping, and usability testing. By doing this, you can ensure that development time is targeted on the areas of functionality that matter. This focused approach helps you create better initial design specs, reduces the risk of feature creep, and provides more relevant content. It greatly erases the need for last-minute redesigns and enhancements.

5. Reduces internal costs: User experience is an end-user focused approach that concentrates on the design and development, keeping in mind what users want and not what developers think they want. It not only saves money on development costs but it also helps businesses to wisely use their internal resources. For instance, the design will help you identify the products liked or wanted by people. This would help the sales and marketing department to put their efforts on profitable products instead of putting it on the less profitable ones. Moreover, it reduces the need for manual intervention and hence reduces the support costs eventually.

What are latest UX/UI trends

1. Animation: It makes web pages or mobile applications more appealing to users as it connects with the customers more than any other design. This tool is getting popular amongst the designers as it allows them to create a positive impact on the users. Earlier, we used to have flat logos, icons, buttons, etc. but now they are getting replaced with animated buttons, icons, and even logos.

2. Digital illustrations for the web: Custom digital illustrations are trending in the field of UI and UX. These digital illustrations are generally used on web interfaces and add colours, designs while making the information more evident and interesting. They are widely used by blogs and service websites to beautify their website and present sober information in a modern and fancy way.

3. 3D designs: It helps you create more impactful design and it’s already being used in many games and movies with high functionality. A combination of animation and 3D is going to be the next trend in UI and UX.

4. Split Screen: The idea of using two screens simultaneously appeals to a lot of users. It not only looks cool but also allows you to gather more information at the same time.
5. Voice UI: Voice assistants like Google Home and Alexa have taken over the entire digital world of virtual assistants. People use these services widely to get most of their work done irrespective of its origin i.e. small or big. Performing tasks using your voice is a lot more convenient than operating a device with buttons and making it do the same.

NDN Group build a chatbot with personality for hotel group

At NDN Group, we help our clients map out UX/UI to understand their customers, define customer experience journeys and innovate with a strong focus on customers’ needs and awe-inspiring insights about them. From user personas and customer journeys to content strategy, wireframe to website and app design, we help our business clients tell their stories and engage with customers for scaling businesses.

NDN Group’s digital consultancy, New Digital Noise, has been helping a global hotel group to develop an AI-powered chatbot with persona and personality traits, thereby creating immersive and fascinating experiences to its customers. The bot can help guests make suite booking and restaurant reservations as well answer questions on thrilling entertainment and hotel facilities.

To create persona and personality for the bot, our team has gathered insights to understand more about the hotel group from its brand persona, daily operations, gaming and entertainment facilities, world-class dining experience and luxurious and bespoke services offered to customers.

Creating a chatbot conversation flow and putting to the test

Our UX/UI team has arranged empathy sessions for the hotel to learn their customers genuine needs. With our five-stage process – Empathize, Define, Ideate, Prototype and Test, we empathise with the targeted customers through researches, interviews and sharing. We understand customers’ emotional needs, discover human touchpoints and garner insights on the needs of customers in different segments. Our team has created solid solutions to address users’ needs and built a prototype chatbot for testing/validation to excel to entire UX process.

Also, we have embraced six core human needs – Certainly, Variety, Significance, Love, Growth and Contribution – in the process. Then we have clearly defined the background, personalities, tone of voice and manner of the bot.

In the development of the chatbot script, we imagine how the AI-powered chatbot talks to customers based on its persona.  Based on conversational diagram, we have imagined the bot talking to customers in real time when writing scripts. We listened to characters or people who are similar to the bot persona. We try to avoid dead ends and leaving the user hanging. It mimics what we would hear from a concierge in the luxurious hotel. Finally, we have developed a prototype for the chatbot and fine-tuned scripts. We have interacted with the bot to excel its dialogue flow and make it immersive to customers, ensuring that the bot is helpful and meet customers’ needs and expectations.

Conclusion

Our User Experience/User Interface design services are thoughtful, engaging, user–centric. We work with our clients to define their business goals, and every industry is different. The trends of UX and UI have changed a lot and it will continue to do so. But one thing which doesn’t change with time is the quality of UX and UI. To derive better results and satisfy your customers, it is important to offer them an outstanding UX/UI services. Drop us a line at info@ndngroup.com to learn more about how our UX/UI services fit your business needs.

1. AJ Hackett Macau Tower

Following our brand-building effort on WeChat and Weibo previously, we’ve helped the bungee and adventure sports operator to launch an account on popular live-streaming app TikTok, achieving up to 1.9 million exposures. Besides ad promotions, we’ve been managing the daily postings of the TikTok account, including video editing and KOL collaborations.

We also helped AJ Hackett launch a mini-program, a sub-application on WeChat to drive a higher conversion rate. Users can now purchase tickets using WeChat Pay on mobile, play games and learn more about bungee jumping within WeChat without having to be directed elsewhere.

2. Cigna

The insurance brand redefined its lead generation strategy by using Facebook ads to direct traffic to both its official site and the Cigna Smart Health lifestyle blog. Another approach involved using Facebook retargeting to display ads to consumers who have previously visited Cigna’s websites. The team also tapped into Facebook’s lookalike audience function to reach new audience using existing audience data.

Besides social media, our omnichannel marketing approach for Cigna includes the monthly e-newsletters to distribute content from the Smart Health blog.

3. uSMART Securities

In September, online securities brokerage uSMART banks on a holistic online strategy for its full-scale brand launch campaign targeting young adults. Facebook blog posts are used to educate its audience about investment, its brand and product offering. Facebook retargeting has also been implemented at later stages to boost conversion for website visitors.

For search, we’ve been improving uSMART’s SEO organic ranking on search engine results. A/B testing is also carried out for SEM in tandem to optimize ad results.

4. SQM

Real estate agents SQM Global Properties targeted prospective property buyers who are looking for information on digital channels as opposed to traditional print ads and trade shows. The online strategy encompassed SEO, media placement and geo-targeting. SQM also utilized social media and messaging apps such as Facebook Messenger and WhatsApp for Business functions to engage with buyers.

5. Meraas

Targeting Chinese audience, we helped Dubai-based conglomerate Meraas launch a series of splash ads across 60 online platforms including Tik Tok, Baidu, WPS and SelfieCity for a giveaway contest, promoting UAE as a travel destination and a great place to live and work. The campaign has garnered fantastic results, generating over 10 million impressions and 2 million click-through rates.

6. KATE

Going beyond social media content creation, the Japanese makeup brand rolled out a geo-targeting campaign to promote a special event in March. Location-based ads are more personalized, relevant and thereby leading to a higher conversion rate.

Moreover, we collaborated with one of the most popular online magazines for young women in Hong Kong for a product launch campaign with a professional model shoot.

7. KURZ

German hot stamping technology brand KURZ launched a Chinese New Year red packet giveaway campaign on WeChat that incorporated the hong bao (red packet) and shaking trigger functions of the platform. We developed a festive-themed H5 page for Kurz using interactive graphics and videos for users to share on WeChat moments. The H5 feature allows data tracking and includes several performance indicators such as views and frequency of interactions.

8. McCafé

McCafé launched a geo-targeting campaign across key business districts in Hong Kong to push ads to mobile users, closing the gap between online and offline channels. The consumer data collected provides insights on shopping behavior and the best time to push the ads.

The second phase of the campaign involved Facebook push notifications on sales to the IDs captured from geo-targeting. A/B testing was conducted to boost click-through rates and ROI through better user experience (UX).

9. Galaxy Macau

We’ve worked with the world-class casino resort in developing a powerful loyalty app with superior UX, serving a range of target groups across all stages in the customer journey. Since 2017, our UX team has been coordinating the project from initial user research, design, prototyping, app launch to ongoing maintenance and feature updates until today. The next phase of the project will kick start in early 2020.

10. Pilot

Pilot intends to create some brand differentiation for itself to foster top of the mind awareness. We carried out a series of rebranding exercise for Pilot’s product lines across its owned media through Facebook. The campaign generated significant brand mentions and share of voice across earned media to help Pilot build its digital presence.

Frustrated customers who don’t get quick answers may leave website and never return. Chatbots can eliminate that scenario and help you keep your customers.

Increase Customer Base

There is another benefit of using chatbots in business. They may help enterprises reach more people which can increase your customer base.

Since chatbots can be used in many applications, enterprises can take advantage of that to help businesses grow. Chatbots can answer multiple questions at the same time as well.

Streamline Procedures and Automation

Other benefits of using chatbots in business are that they help businesses streamline procedures and automation. When used on website they can provide fast, automated answers to most questions. Their use prevents customers from waiting a day or longer to receive responses as they would have in the past. This enables business to serve greater numbers of people while saving costs.

NDN Group and Mobinology’s chatbot service and solution

NDN Group and Mobinology, world-class business software developer, has forged global partnership to deliver enterprise-grade chatbot solution to empower enterprises to accelerate business growth. Powered by leading artificial intelligence and cloud computing technologies, the industry-leading and end-to-end chatbot solution enables global and regional enterprises with secure, scalable and agile operations, combined with machine learning and data analytics capabilities. The all-in-one chatbot solution defines new pathways for enterprises to deliver seamless and personalized customer experience.

NDN Group and Mobinology’s intelligent chatbot offers distinctive capabilities at scale. We design immersive dialogue flow to chart out extraordinary dialogue and conversational flow to create high-impact and personalised customer experience. We also curate tone of voice and manner to reflect enterprises’ branding for creating maximum customer engagement and loyalty, and bot personality and persona to interact with users and immerse them in conversational journey.

The self-intelligent bot learns from the inputs it experiences and garners deep understanding on the intent behind customer requests as well as provide smart answers. Also, the bot augments the importance of Big Data through their automated data collection that enables enterprises to conduct in-depth analysis on the conversational journey and understand end-user behaviour. The Natural Language Processing (NLP) powers all forms of language recognition including Cantonese and switch languages to enable enterprises extend global reach.

The bot uses their wealth of knowledge to provide comprehensive answers to queries. It is also specially designed to parse documents, crawl website content and convert into rule-defined structure data. It is empowered to use real-time information for accelerating revenue opportunities automatically after conversation with customers.

Types of chatbots

Depending on how the specific bots were programmed, we can divide them into two large groups: working according to pre-prepared commands – simple chatbot and AI-powered chatbot.

Simple chatbots work based on pre-written keywords that they understand. Each of these commands must be written by the developer separately using regular expressions or other forms of string analysis.

Smart chatbots rely on artificial intelligence when they communicate with users. Instead of pre-prepared answers, the robot responds with adequate suggestions on the topic. In addition, all the words said by the customers are recorded for later processing.

Many business owners are beginning to understand what benefits chatbots can bring to them. This technology is still in an early stage, its capabilities continue increasing and the best chatbots have yet to be created. Invest in building a chatbot for your business and be at the forefront of innovation.

Enquires on NDN Group and Mobinology’s chatbot solution:

NDN Group email: info@ndngroup.com 

Mobinology email: info@mobinology.com 

What is geo-targeting

Location-based technology – namely location data, geo-targeting and geofilters – is opening up a world of possibilities for marketers. Yet it is also complicated as new capabilities and use cases seem to emerge every day. With the goal of breaking down some of the most important “geo” concepts to provide a better understanding of the basics and a jumping off point for exploring how far the power of location may take us.

What does geo-targeting mean?

Geo-targeting is the practice of delivering content to users based on their geographic locations. This can be done on the city via IP address or device ID or even through GPS signals and geo-fencing.

Marketers geotarget users on their mobile devices, making it easier to deliver relevant and engaging ad content. The idea is that the more relevant an ad or offer is, the more likely it is to drive sales up sharply for businesses.

How does geo-targeting apply?

The central idea behind geo-targeting is that understanding consumer real-time. Location helps marketers achieve an ultimate goal of delivering the right message to precisely the right people at exactly the right time.

Geo-targeting doesn’t have to be solely based on a consumer’s real-time location. Locations or businesses a customer has visited recently can maker marketers accurately predict their interests and intent and therefore adding targeting based on their location can be essential to delivering a captivating message.

For NDN Group, we have worked with McCafé – owned by Mcdonald’s – that piloted coffee delivery service in Hong Kong, exclusively available on the McCafé App. We have helped McCafé to launch a large-scale advertising campaign on social media with geo-targeting, an advertising effort combining online and offline technology based on geographic location.

We have activated seamless touch points in specific areas in Hong Kong to identify target audience in three core business districts – Central, Causeway Bay, and Quarry Bay. Seamless touch points were placed at all the McCafé branches in the above locations, plus some of the nearby commercial buildings and competitor stores, gaining more data on insightful analysis over competitors and mapping out ads campaigns. Whenever someone carrying a mobile device passes by one of the touchpoints, anonymized data of that device will be captured instantly. We’ve captured over 500,000 device ID. Then we pushed McCafé offer “Buy 4 coffee, get 2 free” via Facebook to target audience. We have also conducted A/B testing to maximize ROI and to refine our creative designs and improve user experience.

Meanwhile, we have worked with fast food franchise Subway on the promotion of Everyday Value, a combo launched to compete with fellow fast food chain’s meal set deals. With some 20 stores in Hong Kong, Subway was set for an effective online campaign that reached out to the right customers in the right place with the help of geo-targeting. 

We have activated seamless touch points at 18 of Subway stores and some of its nearby competitor brick and mortar stores, collecting anonymised data from the mobile phones of visitors every day. This system effectively identifies potential customers and classifies them into different segments, allowing us to re-target ads on Google Display Network, Facebook, Line and Weibo accordingly. 

Why geo-targeting is the key to greater ROI

Geo-targeting is key to greater ROI as it offers a personalized customer experience, delivering ads, offers and shopping information to an overwhelming number of high-potential customers. The technology monetizes online social networks and offline location data to drive brand engagement and actual sales at the same time.

Throughout geo-targeting, businesses lure consumers in a highly targeted area rather than wasting money on people outside region. Consumers generally want ads customized to their specific location.

When consumers want to know more about a business, they expect to find them on the major social networks – Facebook, Instagram, Twitter. This boosts credibility and trust. Make choosing you easier by being visible and attainable.

With a location-based marketing platform, businesses have the power to build these custom audiences to achieve their goal to deliver the right message to precisely the right people at exactly the right time. A great geo-targeting campaign requires excellent creative and messaging. Without a relevant and engaging message, audience targeting may produce less impactful results.

Digital transformation is forcing enterprises to change their business strategies and adapt to the new market models. Digital technology has transformed customers’ habits. Mobile devices, chatbot, apps, machine learning, automation allow customers to get what they want almost exactly at the moment they need it. Customers expect relevant content in relation to what they’re doing and on the device of their choosing. Enterprises must embrace technology to deliver a good customer experience.

In this era of disruptive technological change, products and services that are cutting edge one day are outdated the next. In this context, the unmatched customer experience a company offers is increasingly its differentiator. Advanced digital technologies have caused a shift in customer expectations, leading to the sharp rise of new kind of modern buyers. Due to the opportunities that rise from using modern technology, consumers rank businesses based on digital customer experience. Digital first requires entrepreneurs to rethink how they better interact with their customers and offer good customer support.

Mr. Andy Ann, Founder and CEO of NDN Group, said, “It is of utmost priority for entrepreneurs and business leaders to fully understand the customers’ unique needs and enhance their customer experience through the adoption of digital marketing and technologies. Businesses have to deploy right technologies to understand and get a whole picture of why a customer made a certain decision as well as garner consumer insight.”

Leverage right technology to power up digital strategies

Having the right technology to power up digital strategies is fundamental in business world. By easily connecting SaaS applications such as customer databases, Big Data analytics, web and mobile apps, companies can digitally record all touch-points to create a holistic view of customers and deliver customer experience strategy.

At NDN Group, one such campaign we have successfully launched is for Blue, a digital insurer partnership by Aviva, Hillhouse Capital and Tencent. We have deployed 360-degree touchpoints covering social media, video production, web/mobile production, SEO/SEM, as well as innovative technologies namely cognitive ads, an AI chatbot capable of suggesting interest-based offers to engage users individually and generate sales leads. Cognitive Ad helps us understand consumers’ needs and interests by deploying the latest AI-enabled interactive advertising on websites and WeChat.

With our Cognitive Ad technology, we use massive consumer data and a powerful AI-engine to build industry specific ads that are easy to implement and customize. Our ready-to-go and pre-configured dialogues allow your campaigns to run smarter, engage customers faster and improve conversions over 300%.

Seamless omni-channel customer experience

Technology has empowered customers to get what they want, whenever they want, and how they want it. Omni-channel customer experience involves using multiple channels to engage customers. When businesses use social media, blogs, the web, videos and other channels to engage customers, they must ensure delivery of a seamless message across all touchpoints to maximize customer experience.

In fact, content types are versatile and diverse content can be specially curated to fit into different channels. Sites like YouTube will provide a better video sharing experience, Pinterest offers a brilliant experience to users interested in product photographs and other kinds of images, and you can find other website aimed at other types of contents. A blog is a very versatile tool, as it allows you to publish all kinds of contents, from text contents to embedded videos, audio images.

Digital transformation is the integration of digital technology into all areas of a business, changing how you operate and deliver value to customers. It is the process of using digital technologies to create new business processes, models, culture, and customer experiences to meet ever-changing market demands.

Digital transformation is imperative for all businesses, from the startups to the giant enterprises. Thinking, planning and building digitally sets your business up to be agile, flexible, and ready to grow. What’s not clear to many enterprises is what digital transformation means.

Technology plays a crucial role in an organization’s’ ability to evolve with the market and continually increase value to customers. Organizations are in different places on the road to digital transformation. One of the hardest questions in digital transformation is how to get over the initial humps from vision to execution.

What is digital transformation?
As digital transformation will look different for every company, it can be difficult to pinpoint a definition that applies to all. Digital transformation can be defined as the integration of digital technology into all areas of business operations and delivering good customer experiences. The Agile Elephant emphasizes the ways businesses need to adjust their practices: “Digital transformation involves a change in leadership, mindset, business models, and digital assets to improve the experience of the organization’s employees, customers, suppliers, partners and stakeholders.”Andy Ann, Founder and CEO of NDN Group, said, “Every digital transformation is going to begin and end with the customer experiences. Businesses don’t transform by choice because it is expensive and risky. Businesses go through transformation when they have to innovate and evolve. Seamless customer experience is one of the most important discriminating factors for how a business will perform and succeed.”

Why does digital transformation matter?
A business may take on digital transformation for various reasons. But by far, the most likely reason is that they have to: It’s a survival issue for many. Digital transformation does not simply mean changing how you do business or creating new types of businesses. It’s about keeping the core competence, and using faster and better ways to instantly access customer data and not trapped somewhere in an archive.

Think of customer service, whether in retail or a call centre. Digitalization changed service forever by making customer records easily and quickly retrievable via automation. Customer service has not changed, but the process of searching customer data and offering a resolution became much more efficient with automation.

For example, deploying an automated customer Chatbot will allow businesses to automate customer service live chat conversations. According to IBM, up to 80% of routine customer service questions could be answered by a simple AI Chatbot. Chatbots can be trained to respond to customer service questions and provide fast solutions, 24/7.

Enterprise leaders have largely gotten the message and are prioritizing accordingly. At NDN, we have deployed and used AI technologies including machine learning and natural language processing for a local bank (Hang Seng Bank), creating a virtual assistant that is able to simulate human-like contextual conversations and interact with the bank’s customers. The Chatbot can communicate in Chinese and English, and can also understand Cantonese as well as the mixing of English and Chinese. Through interacting with customers, the Chatbot will continuously improve their ability to address customer inquiries.

It is widely expected that worldwide spending on technologies services that enable digital transformation will reach US$1.97 trillion in 2022, per the (IDC) Worldwide Semiannual Digital Transformation Spending Guide. IDC predicts that digital transformation spending will grow steadily, achieving a five-year compound annual growth rate of 16.7 percent between 2017 and 2022.

IDC predicts that, by 2020, 30 percent of Global 2000 companies will have allocated capital budget equal to at least 10 percent of revenue to fuel their digital strategies. Advanced analytics is the number-one digital investment – with enterprises planning to increase related deployments by 75 percent during the next 12 to 18 months.

Organizations are at different places in the digital transformation journey. Business leaders face pressure to show that digital transformation initiatives and strategies continue to translate to increased agility and speed for the entire organization. Fostering seamless customer experience has become a crucial goal and thus a crucial part of digital transformation.

What does digital transformation framework look like?

Digital transformation changes widely based on an organization’s challenges and demands. Yet, there are a few constants and common themes among published frameworks that all business leaders should consider when initiating digital transformation.

These digital transformation elements are cited in a wide array of aspects over customer experience, operational agility, culture, leadership, workforce enablement and digital integration. Below are a few examples of digital transformation frameworks include:

· MIT Sloan: The Nine Elements of Digital Transformation

· Cognizant: A Framework for Digital Business Transformation

· Ionology: A Step-By-Step Guide to Digital Transformation

· IDEO: The Human-Centered Design Toolkit

While each guide has its own recommendations and varying considerations, leaders should look for those important themes when mapping out their own digital strategy.

Adapt business to leverage digital transformation

Digital transformations have reshaped how companies approach customer service and enhance user experience. The rise of social media has changed service much like it’s changed advertising, marketing, and even sales and customer service. Forward-thinking companies embrace technologies, including artificial intelligence, blockchain, big data, and social media to extend their service offerings to customers on their platforms.

What happens when Digital Transformation creates Exponential Growth?

It is not that we don’t know exponential growth is coming due to digital transformation. What we misunderstand is the speed at which it comes. At Singularity University, Peter Diamandis talks about the Moore’s Law and the speed of technology accelerating our entire economy. In conclusion, we advise leaders to dive deep into the process of creating powerful tools for scaling the business and stay competitive among competitions.

Gone are the moments when we would find ourselves staring blankly into space while waiting for takeout or riding a bus. With a smartphone in hand, people often use these brief moments to compare prices, read product reviews, or simply search for answers to random questions that pop into their heads.

These micro-moments, as defined by Google, are “moments when we turn to a device — often a smartphone — to take action on whatever we need or want right now.”  Engaging your target audience at the right micro-moment can guide them through the sales funnel.

Seamless experience

Your marketing message may be powerful, but if it cannot be viewed properly on a smartphone during these micro-moments, you are marketing in vain. A smooth, mobile-friendly experience is the first step to get to your potential customers. A study by Google found that 79% of its users tend to revisit a mobile site if it is easy to navigate, or even share it with others.

Be there

Marketing automation platforms and retargeting ads are tools that you can use to market proactively among potential customers. Someone previously viewed your product? Make sure they see your ad when they move on to look at something else. Someone placed some items in the shopping cart and then went silent? Shoot them an email and remind them of the incomplete transaction, or even offer a discount. Sometimes all it takes for a potential customer to become an actual one is just a bit more motivation. According to Google, 73% of consumers tend to select a brand when they regularly hear about it.

Your content needs to make an impression and have people talk about it afterwards. Using the latest Internet’s lexicon, exaggerated movements (in a video) or even creating a catchphrase would help.

Winning micro-moments takes more than self-promotion. Actively engaging your target audience and making these moments viral-worthy is the key to micro-moment marketing. Need more advice? Give us a call and let’s talk it over.