Earlier this year, Facebook announced changes to its Ads Manager and Business Manager to improve user experience. These changes include:

Simpler design

A more streamlined and cleaner Ads Manager interface has been introduced. Its simplified navigation features allow more space to manage ads and promote tools that help gauge ad performance.

Copy & paste functionality and auto-naming

Advertisers are given more flexibility when creating ads with the launch of a copy and paste functionality. An auto-naming feature has also been added for businesses to customize their ads in a much shorter time.

Adding new clients made easy

Business Manager has been updated to allow agencies to activate their clients’ campaigns more efficiently. These updates include a streamlined process for agencies to add new clients, making it easier to manage clients’ historical reporting, as well as to assign and organize assets within a Business Manager account.

Over the past month, Facebook has also updated page posts and ads on mobile to provide a more consistent look across the Facebook’s family of apps and longer term value for its clients. These updates include:

These updates include:

visible primary text being shortened from 3 to 7 lines, with a prompt at the end to read remaining text.

maximum media height being revised from a 2:3 to 4:5 aspect ratio for photos and videos.

As part of its continuous efforts to refine targeting options, Facebook has removed targeting options that are outdated or had not been popular among businesses.  For instance, options associated with older song titles, albums or games are no longer available. The aim is to make it easier for advertisers to identify and take advantage of the right targeting options. In the meantime, guidance is available to those who are looking for options that have been removed.

With Facebook always evolving to deliver the best user experience and products, advertisers can simply kick back, relax, and quite literally, let Facebook do their work! Share with us your thoughts about the latest updates.

In order to maintain the integrity of content across its family of apps, Facebook has been adopting a strategy called “remove, reduce, and inform” since 2016. The strategy involves removing the content in violation of its policies, reducing the spread of problematic content that’s not in violation of its policies, and providing users with information so that they make informed choices when deciding what to click, read or share.

Remove

Facebook’s Community Standards page sets out what content is or is not permitted, and is designed to create a communication environment that embraces real-world safety, diversity, and equity.

Facebook has recently introduced a new section on this Community Standards page where users are regularly informed of the latest updates. A new feature named “Group Quality” has also been implemented to help admins of Facebook groups understand better how Facebook enforces its standards.

Reduce

While some types of content might not violate the Community Standards, they are not exactly popular among Facebook users, e.g. misinformation and clickbait. Utilizing technology and people in its fight against photo and video-based false news, Facebook has been gaining momentum enforcing against fake accounts and coordinated inauthentic behavior. Measures have been introduced to help users identify false news. Certified fact-checking partners are also used to assess content in 24 languages.

Going forward, Facebook is to continue consulting academics, fact-checking experts, journalists, and other organizations to find new ways to snuff out fake news stories. Groups found to have repeatedly shared false content will have their overall News Feed distribution reduced.

Inform

Features, e.g. the Context Button, have been launched to provide background information related to News Feed content to help users evaluate source credibility.

As part of its upcoming plan, Facebook is set to expand the Context Button to images as well. Existing features, e.g. the Page Quality tab, will be enhanced, and more features like the Trust Indicators will be added in order to provide clarity on a news organization’s ethics and standards.

Messenger

Facebook will be bringing its Verified Badge to Messenger, helping users avoid scammers. Messenger users will be given more control over who can reach them and whom to block. In a move to curb the spread of false news, Messenger will also have its own Context Button and Forward Indicator.

As scammers are constantly evolving their techniques, Facebook is determined to continuously step up its efforts in its war against misinformation.