Fintech – New Digital Noise https://newdigitalnoise.com Fri, 01 Sep 2023 08:55:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://newdigitalnoise.com/wp-content/uploads/2022/06/cropped-web-Favicon-32x32.jpg Fintech – New Digital Noise https://newdigitalnoise.com 32 32 How RFID Technology is Applied in Banks and Financial Institutions https://newdigitalnoise.com/how-rfid-technology-is-applied-in-banks-and-financial-institutions/ https://newdigitalnoise.com/how-rfid-technology-is-applied-in-banks-and-financial-institutions/#respond Tue, 15 Sep 2020 19:00:40 +0000 https://newdigitalnoise.ndnsocial.com.hk/?p=4370 The post How RFID Technology is Applied in Banks and Financial Institutions appeared first on New Digital Noise.

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Banks and financial institutions offer tremendous value and convenience to their end-users. However, they are notorious for being prone to fraudulent attacks such as credit card identity theft. A lot has been done in adding layers of security to a person’s banking experience. Whether it’s two-factor authentication or OTP protected transactions, banks and financial institutions have come a long way in securing their customer’s transactions and account information. Banks, financial institutions, fintech enterprises have been benefitting  open APIs and fintech megatrends and applications while financial services industry  has been transformed.

RFID or Radio-frequency Identification is a security system that enables you to identify and track objects using electromagnetic fields. RFID technology is a powerful option when looking at identity verification, identity theft protection, biometric authentication, and more. These solutions ensure top-notch security and help customers protect their money and investments and enable banks and financial institutions to secure their assets and inventory. Plus, RFID technology helps boost the productivity of banks and financial institutions by automating numerous processes.

Enhanced customer retail experience

Using RFID technology can help enhance customer retail experience

Maintaining anonymity on the internet and thorough identity verification is crucial to superior banking and customer experiences as well as identity theft protection. RFID technology provides biometrics identification, a revolutionary way of identity verification, and prevents credit card identity theft. This smart method of identification and authorization of transactions also enables end-users to experience a seamless banking process. You no longer have to get redirected to multiple online payment gateways for the transaction to be processed. A simple biometrics identification via RFID technology is enough to identify the user and authenticate the transaction.

Moreover, credit cards and debit cards embedded with RFID chips are immensely useful in speeding up the retail payment experience. One no longer has to wait for the cashier to swipe their cards, enter the PIN, wait for the authentication to take place, and the payment to then pull through. With cards embedded with RFID chips, end-users can tap their card on the payment machine, and the complete identity verification process takes place in under a second. You can then pick up your purchases and walk out of the store. These RFID chips maintain the anonymity of your details and prevent credit card identity theft and enhance the user’s payment experience.

Multifunctional retail applications

Since RFID offers a quick and effective biometrics authentication method, it also smooths out multifunctional applications such as loyalty and membership. Loyalty points received on a particular transaction are effectively transferred to the user’s account without any separate process to be followed. Since identity verification has already been conducted using the RFID technology, we know that the loyalty points are deposited in the correct account. This identity verification also helps with membership processes. Any points to be redeemed or membership perks to being enjoyed can be quickly taken care of using this biometrics authentication process.

RFID technology has also given way to smart fitting rooms. As soon as the customer tries on a new shirt, the intelligent fitting room can let them know if the same shirt is available in a different color or size. It can also let the customer know if the brand is offering a discount or an offer. Moreover, the customer can also get outfit suggestions as to which pair of jeans would go well with the shirt, which brand offers such a pair of jeans in the store, and if it’s in stock right now or not. Smart fitting rooms also enable the staff to secure their assets well. People taking clothes into the fitting rooms won’t be able to steal them. Therefore, RFID technology helps reduce the chances of shoplifting.

Asset tracking using the RFID technology

RFID technology can be used to track asset

Management of cash and other assets is crucial for a bank’s steady functioning and for the bank to provide a seamless banking experience to its customers. RFID tags on courier bags, cash, cheques, and more are a great way to keep track of them and ensure that the inventory is up-to-date. These RFID tags help monitor the movement and identification of each of these assets and ensure that no foul play takes place.

ATMs, vaults, cash sorter machines, and more are critical assets of a bank that need thorough protection. The RFID technology can be utilized here as well. The maintenance and regulatory compliance of all of these assets can be effectively managed with RFID tags. This way, the process doesn’t need to be carried out manually. These RFID tags not only help boosted usage of the resources but also give a boost to productivity. The RFID technology is slowly replacing the previously used barcode scanning method of maintaining inventory.

Badges, identity cards, computers, laptops, safety deposit boxes, and digital databases can be secured using RFID chips. Thus, via biometrics authentication, one can ensure that only authorized personnel have access to these assets. This way, banks, and financial institutions are not able to protect their physical and digital assets and establish robust access control. Still, they are also able to carry out efficient personnel tracking.

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How Fintech Startups Spur Financial Inclusion https://newdigitalnoise.com/how-fintech-startups-spur-financial-inclusion/ https://newdigitalnoise.com/how-fintech-startups-spur-financial-inclusion/#respond Wed, 09 Sep 2020 19:00:44 +0000 https://newdigitalnoise.ndnsocial.com.hk/?p=4352 The post How Fintech Startups Spur Financial Inclusion appeared first on New Digital Noise.

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With the unemployment rate going up, billions of people still under the poverty line, and the mass majority still poorly-informed about financial services and products, the need for financial inclusion is high. Financial inclusion serves as a gateway for everyone to make secure transactions and get access to essential financial obligations such as savings, credit and debit cards, fixed deposits, funding, and more. These modern needs push for a collaborative economy where the goal is to uplift the lifestyle of everyone.

An essential part of being able to do so is the adoption of fintech and continued research and development to advance it further. Fintech offers us a means of accessing sustainable finance. When more users can utilize services provided by financial institutions to store and grow money, make regular payments, receive money from other users, and gain an overall control with their finances, we can say that financial inclusion is spreading effectively.

Fintech offers us the luxury to advance these financial services and not just make payments available to everyone but also remove barriers to entry, spread more financial awareness, and make the digital transaction experience better.  The evolution of technology and the adoption of digital transformation, the financial services industry has been revamped. More businesses and fintech startups have leveraged the applications of financial technologies adopted Open APIs and curated customer experiences.

Let us have a closer and detailed look at how fintech startups spur financial inclusion worldwide.

Accessing new financial market segments

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It is crucial to learn where you can make an impact before setting down to create a roadmap. Fintech startups are working tirelessly in gaining access to new market segments that can give them an in-depth look regarding the size of the requirement and its scope. This access is achieved by joint ventures with venture capital companies for fundraising, crowdfunding, and intelligent fund distribution.

Plus, this also helps fintech create new offerings for the end-users and provide them with reliable, affordable, accessible, and valuable financial products for growth and financial inclusion.

An excellent example of businesses using fintech to access new financial market segments is Santander in the UK. They needed to accelerate the process of underwriting loans to cater to a wide range of audiences in reduced time. Santander needed an automation solution that could stay compliant with all regulations while processing loans for small and medium-sized companies. They licensed Kabbage to automate this process, allowing them to bring in new SMBs into their business portfolio.

Intelligent data collection and utilization of big data analytics

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Fintech startups are taking a different road than their legacy predecessors. They work mostly in collecting data and running big data analysis on it. Fintech can find out which geolocation has highly targeted customers, the spending habits of a target group, which service is required to be offered to someone, and more.

Big data analysis helps fintech receive actionable insights on their financial products, the preferences and needs of the end-users, the most appropriate channel to reach these customers, and how to push forward the cause of sustainable finance. Harnessing such an advanced innovation also helps fintech receive more opportunities for crowdfunding and joint ventures.

Another purpose that fintech startups are trying to achieve is data security. For active financial inclusion, it is crucial for fintech to provide financial services that are safe and secure. Any shady or threatening services can have a crippling effect on their growth. Big data analysis teamed up with artificial intelligence has helped fintech add additional layers of protection to digitized finance and helped end-users conduct business with improved ease, convenience, and safety.

Enhancing customer experience and engagement

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For long, the relationship between financial institutions and their customers has been strained. Users are hardly able to get in touch with financial institutions for simple queries, every little change to be made had to be taken care of by going to the branch itself, credit cards wouldn’t work sometimes. Plus, the biggest problem was deprived of access to financial services and the high chances of fraud.

However, fintech startups have already brought about a significant change in this aspect. With better fund distribution, they can allocate appropriate resources to build services that are advanced in nature and easy to use and access. This ease has helped fintech startups enhance customer experience and engagement.

It has also enabled them to chalk out a path towards sustainable finance. With increased fundraising and effective partnerships with joint ventures, fintech startups work tirelessly towards creating reliable long-term solutions. These solutions can include anything – advanced digital payment solutions like QR code payments or digital payment wallets, providing easier access to account information, allowing faster query resolution with chatbots, and better targeted financial products.

With smoother, convenient, and global access to such robust solutions, end users can safely utilize them as per their needs. It is only when you grow together that you can spearhead the journey towards 100% global financial inclusion, and that is what fintech startups are striving for.

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Five Digital Payment Trends for Next Decade https://newdigitalnoise.com/five-digital-payment-trends-for-next-decade/ https://newdigitalnoise.com/five-digital-payment-trends-for-next-decade/#respond Fri, 04 Sep 2020 19:02:25 +0000 https://newdigitalnoise.ndnsocial.com.hk/?p=4345 The post Five Digital Payment Trends for Next Decade appeared first on New Digital Noise.

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The next decade marks an incredibly important time for the digital payment industry. We are looking at not just remodelling of the current digital payment system but also a massive wave of advanced digitization and a heightened focus on digital payment experience. Online payment systems, cryptocurrency, improved fraud prevention, and more will be the prime focus in the next decade. A revolutionary global effect has been made by mobile apps like Pay2Go and PayPal on the way to make mobile payments. Banks, financial institutions, fintech enterprises have been benefitting from open APIs and fintech megatrends and applications while fintech has transformed the financial services industry immensely. Here are the most crucial five digital payment trends that are set to revolutionize the industry even further.

1. Rise of bundled financial services

Mobile payment apps are set to highlight a single interface for multiple bank accounts.

In the wake of a fast-moving world that’s increasingly looking to add as much convenience and ease to their lives, people are looking to do more in one single go. This need to do more is where bundled financial services will come into play. We will soon be using mobile payment apps with a single interface for multiple cards and bank accounts. Users can easily switch from one bank account to the other using a single tap.

Users will be able to view aggregated information and easily switch between one account to the other seamlessly. Such bundled services add additional value to the user’s experience of digital payments and help them pay as they go. Users won’t have to log into multiple online payment gateways to get the job done.

2. Widespread adoption of cryptocurrencies in mainstream digital payments

Cryptocurrency becomes one of hottest trends in the digital and mobile payments.

How Bitcoin transactions work is no secret to the world anymore. This decentralized platform of digital payment was adopted and rejected alike. However, cryptocurrency has continued to become a rising point of interest in the digital payment industry since it is not and cannot be regulated by a central financial institution.</p.

With Bitcoin becoming more energy-efficient and fast, it is expected to gain more widespread adoption in mainstream digital mobile payment methods. The adoption of cryptocurrency is already picking up speed in the countries where Bitcoin is accepted. Moreover, it’s not just Bitcoin but also other cryptocurrencies that are expected to serve as great digital wallets shortly. They offer higher security (two-factor authentication) than credit cards and are also decentralized. Thus, traditional financial institutions won’t be able to restrict its price movements.

Plus, they also won’t have any control over transaction or processing fees when making payments via cryptocurrencies, thus eliminating these extra charges. Soon, this innovatively creative online payment system will witness a boost in its performance and usage.

New approaches for fraud prevention and heightened security

Customers scan a QR code with their smartphones from businesses and make digital payments instantly.

It won’t be long before the only digital payment infrastructure used globally would be a smartphone with a QR code. Payment providers, central banks, and several other financial institutions are looking towards giving users the simple ability to scan a QR code on their phones and make instant digital payments. The usage of these QR codes isn’t just limited to in-store purchases.

Users would soon be able to scan a QR code on their favorite e-commerce site on the laptop and initiate a payment without logging into or redirecting to cumbersome online payment gateways. This digital payment method would make the process quicker and easier, with meager chances of fraud or failed payments. Plus, eliminating the need to utilize an online payment gateway for every little transaction would also enhance the overall user experience.

 

Drop us a line at info@ndngroup.com to learn more about how our financial technologies help upscale your business.

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Exploring Top Five Technologies that Transform the Financial Services Industry https://newdigitalnoise.com/exploring-top-five-technologies-that-transform-the-financial-services-industry/ https://newdigitalnoise.com/exploring-top-five-technologies-that-transform-the-financial-services-industry/#respond Mon, 24 Aug 2020 18:45:25 +0000 https://newdigitalnoise.ndnsocial.com.hk/?p=4338 The post Exploring Top Five Technologies that Transform the Financial Services Industry appeared first on New Digital Noise.

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Since their establishment, legacy financial institutions and their methods have fared very well. However, with the evolution of technology and the adoption of digital transformation, the financial services industry has come a long way. When technology was fused with finance, the change was considered revolutionary enough.

New technologies like Cloud computing, Blockchain technology, Machine learning, Artificial Intelligence, Quantum Communication, RFID technology, Biometric recognition, and several others are coming into the picture. It is crucial to learn how they are transforming the financial services industry and why they are beneficial for the end-users. Banks and fintech enterprises are benefitting from open APIs and fintech megatrends and applications can be further explored. Let us dive more in-depth and have a closer look at the top five technologies transforming the financial services industry.

1. Utilization of RFID system components and RFID technology

RFID technology is used by banks to safeguard the security of digital assets.

RFID or Radio-frequency Identification is a technology using which digital assets (data) are encoded and then automatically identified using track tags. The RFID technology has become a crucially vital protection layer used by numerous financial institutions, payment providers, and central banks to safeguard their digital assets. RFID protection is being implemented to protect servers, sensitive and classified company and customer data, laptops, hard drives, and other equipment.

Using RFID security helps these financial institutions automate numerous inventory processes, keep track of their fixed assets, increase capital visibility, boost efficiency and productivity in asset management, and remove errors due to reduced human judgment. RFID system components are also being used by banks to safeguard courier bags in which hard cash or sensitive documents are transferred from one location to the other. Plus, RFID chips embedded in credit or debit cards can even allow customers to make payments by tapping the card without having to swipe it through or wait for systems to come online.

2. Embracing machine learning and artificial intelligence

Artificial Intelligence and Machine Learning are widely adopted in financial services industry.

It has been quite a few years since machine learning and artificial intelligence have been associated with finances. These were among the first technology integrations to take place when it came to the financial services industry. Even though it has been an innovative step towards a transformed future, machine learning and artificial intelligence have a long way to go into creating something revolutionary and game-changing. However, both these technologies have still made quite a lot of difference in the scene.

Fraud prevention using biometric recognition is one of the most crucial advances provided by machine learning and artificial intelligence. Now, along with using OTPs and passwords, customers can also use their fingerprints or facial prints to add additional layers of protection. Artificial intelligence has also enabled financial institutions to carry out risk management and fund prediction, thus becoming essential financial tools for business decision making.

3. Application of Robotic Process Automation

Another crucial application of artificial intelligence as financial tools is the utilization of Robotic Process Automation. There’s no hiding the amount of paperwork and manual processes that take place in a financial institution. These redundant yet essential processes can be taken care of by Robotic Process Automation. Whether it is the maintenance of regulatory documents, extraction of summaries from lengthy business documents, or collecting statistics and numeric values, Robotic Process Automation is a blessing. Plus, since these financial tools eliminate resource wastage and boost productivity, they not only serve as great financial tools to start a business but also as financial tools for business decision making

4. Increased adoption of Cryptocurrency and Blockchain technology

Blockchain and Cryptocurrencies like Bitcoin transform the financial services industry.

Cryptocurrency and Blockchain technology, in general, have been under a lot of scrutinies, especially from legacy financial institutions. However, people all across the globe are slowly and gradually adopting cryptocurrency. This has also caused several financial institutions to consider blockchain technology and use it as a sort of regulatory means because of its decentralized nature.

Shortly, blockchain technology is expected to further the cause of transformation of the financial services industry and be used to revolutionize digital and contactless payments, loan authentication and processing, escrow services, and more. Blockchain technology will also be crucial to automate numerous processes bound by regulatory compliance standards.

5. The rise of conversational banking

Artificial Intelligence and Machine Learning have been leveraged to create Internet bots and optimize customer experiences.

The most typical queries customers have related to financial services are, in fact, straightforward and repetitive. “How can I block my stolen credit card?” “How can I unblock my card?” “How do I access my online account?” “Where is the nearest ATM?”. “Where is the nearest bank branch?” “How can I start a fixed deposit?”. Instead of a human replying to them every time, conversational banking can help automate the replies to such questions.

By using artificial intelligence and machine learning to create Internet bots or Chatbots, financial institutions can do a lot. They can quickly answer the most simple and common customer queries, walk them through the complete registration process for a service, teach them how to make transactions or withdraw money, and even serve as advisors to track their budget and spending habits. This not only adds ease and convenience to the customer’s life but also optimizes customer experiences.

With increasing usage and flourishing trends of conversational banking as a personalized customer service assistant, the financial services industry will need to hire more neuro-linguists, AI programmers, and voice recognition experts. In the next few years, we’ll also be looking at developing hybrid AI-human models that will give enough control to Internet bots but also enable human agents to step in when required quickly.

Drop us a line at info@ndngroup.com to learn more about how our technologies help expand your business in the era of fintech.

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How Banks and Fintech Enterprises Benefit from Open API https://newdigitalnoise.com/how-banks-and-fintech-enterprises-benefit-from-open-api/ https://newdigitalnoise.com/how-banks-and-fintech-enterprises-benefit-from-open-api/#respond Thu, 20 Aug 2020 19:24:15 +0000 https://newdigitalnoise.ndnsocial.com.hk/?p=4330 The post How Banks and Fintech Enterprises Benefit from Open API appeared first on New Digital Noise.

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Open APIs or Application Programming Interface have become a revolutionary technology in a very little time. Used in numerous industries, open APIs have now also found their way into the banking and fintech industry. In terms of its application in the banking and fintech domain, it is a way for a banking application to use a common communication channel and interact with other applications. If there’s a request for data, an open API works by establishing a communication channel and then responding to that data request.

It is crucial to note here that there’s a stark difference between API and webhook. In a webhook, as soon as new data is available, the data will be sent. There doesn’t have to be a request for the data to initiate a response. This fact, however, is not valid for an API. When we say that an API is open to third parties, any of these third parties can utilize it to develop new apps and services. Fintechs rely heavily upon innovative and revolutionary API gateways and API testing tools to bring more value and enhance the customer experiences. The benefits offered have made them incredibly famous, especially API in Hong Kong. Let us have a more in-depth look into how banks and fintech enterprises are benefitting from open APIs and how it relates to fintech megatrends and applications.

Open API enables real-time data sharing

Banks utilize open APIs to facilitate data sharing and data security is ensured.

When banking and fintech enterprises utilize open APIs, they are enabling data sharing in real-time. Customers now have complete access to all their banking details without going through multiple steps to get their hands on a tiny piece of information. Plus, all of this can happen in real-time, allowing customers to access the data quickly.

With access to real-time data sharing via open APIs, third parties can quickly develop new businesses. This facilitation of innovation would not be possible without uninterrupted access to valuable and actionable data from the banks or fintech. In 2018, HSBC Bank launched the Connected Money app, which enables users to view information related to multiple bank accounts, account information, account balance, details about loans, and even about fixed deposits and other investments in one single app.

Enhancing customer experience and engagement

Fintech startups leverage open APIs to curate superior customer experiences.

Products built by utilizing open APIs add a lot of value to the customer’s experience. Taking the HSBC example, customers previously had to go through multiple steps to view information related to different bank accounts. However, with the app, they can switch between different bank accounts by using a simple tap. Such apps add a lot of convenience and ease to the customer’s banking experience and enable them to receive added benefits without going the extra mile.

Numerous open APIs have also enabled users to indulge in consumer lifestyle services. Now, banking and fintech apps don’t just allow customers to check their account balance, transfer money, switch from one account to the other, and view investment-related details. They also let them purchase movie tickets, make recharges, pay bills, secure online transactions, make hotel or restaurant reservations, book flights, and more. Any business that provides this level of enhanced experience to its customers can quickly expect continued business with such loyal users.

Spearheading the course of advanced change

Open APIs allow fintechs to develop financial products and services swiftly

With new and improved API testing tools and API gateways, banks and fintech enterprises can break down the silos and bring about change faster. These APIs allow fintechs to develop financial products and services much quicker than they could before. Plus, faster development of financial products and financial services using open APIs also means that they are tested quicker with API testing tools and thus released faster into the market. Now, suppose a fintech utilizes big data and can gauge the immediate need of their target audience. In that case, they can quickly use open APIs and bring the financial product into the market with added ease. These changes, inadvertently, are also a massive boost to customer satisfaction.

Added streams of revenue

With new financial products and services in the production line, open APIs offer banks and financial institutions new streams of revenue. Moreover, it is also a great way to reduce costs of development and utilize that expense. For example, decoupling traditional platforms and rejoining them through APIs allows banks and fintech enterprises to reduce costs of development. Companies can then develop better financial products or add more value to the customer experience by utilizing capital. Without these open APIs, it will take a lot of money and time for the company to develop new products.

Plus, the collaboration between legacy banks, fintech enterprises and startups, and third party payment providers cultivate innovation. Thus, open APIs serve as a bridging gap between fintech (which are technologically advanced but require knowledge on financial business and regulatory compliance) and legacy banks (which need advanced innovations to step out of stagnation and offer their customers enhanced security and value).

Drop us a line at info@ndngroup.com to learn more about how our innovating technologies thrive your business in the era of fintech.

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How Fintech Reshapes Customer Experiences https://newdigitalnoise.com/how-fintech-reshapes-customer-experiences/ https://newdigitalnoise.com/how-fintech-reshapes-customer-experiences/#respond Mon, 10 Aug 2020 18:53:26 +0000 https://newdigitalnoise.ndnsocial.com.hk/?p=4308 The post How Fintech Reshapes Customer Experiences appeared first on New Digital Noise.

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New innovations in fintech have enabled businesses and fintech startups to serve customers in novel ways. Banks, financial institutions, fintech startups and businesses have utilized fintech namely Artificial Intelligence (AI) predictive analyticsblockchain, cryptocurrency, mobile payment and social data analytics to provide superior customer experiences (CX).

As customers are businesses’ primary source of profits, market value, and growth, they need to be handled with. Before delivering the wants of the customers, businesses need to identify their deep-rooted desires and needs. In accordance with a Gartner study, 89% of global companies are expected to compete primarily on customer experiences and business leaders are becoming more proactive in finding new ways to enhance the customer journey. The widespread applications of Fintech are redefining the way businesses connect with their customers.

AI predictive analytics enhance customer experiences

Artificial Intelligence (AI) – predictive analytics- customer experiences

Fintech is the driving force behind innovation and impacts every aspect of a company’s operations, including its ability to influence and enhance customer experiences. By 2025, as many as 95% of all customer interactions will be through channels supported by artificial intelligence (AI) technology.

Using customer data for analysis based on Artificial Intelligence and machine learning helps predict customers’ needs and real-time product feedback. Take the algorithms of services like Netflix and Spotify as examples, customers’ actions, such as watching a certain show or skipping certain songs, impact the next recommendations they will receive. Things change quickly based on customer feedback and preferences so businesses can capture what customers want at the exact moment. Also, Artificial Intelligence and machine learning can be deployed to provide intelligent, personal and informed customer experiences at any touchpoint along the customer journey.

Meanwhile, Artificial Intelligence technology helps transform customer service by making it automated and fast. AI-powered conversation agents and chatbots are used in diverse customer engagement scenarios as they are curated to simulate human interactions and offer real-time responses around the clock.

Blockchain technology creates novel business models and reshapes customer experiences

Blockchain technology – transactions

Blockchain technology has fascinating applications to proceed to the formation of contracts and lower transaction costs to reshape customer experiences. Smart contracts are a way for machines to enforce and execute contract terms and make payments without human involvement. A study by Santander has revealed that the Blockchain will slash infrastructure costs for customers to make payments and proceed securities trading as well as regulatory compliance by $15–20 billion a year by 2022.

The application of decentralized public ledger in blockchain technology allows for the emergence of entirely new product offerings and novel business models such as crowd-lending, as well as peer-to-peer (P2P) banking and insurance. Also, fintech start-ups have utilized blockchain technology for faster, safer and more transparent transactions and lower costs for customers in transactions.

Cryptocurrency lowers transaction costs for customers

Cryptocurrency – transaction – digital payment

Cryptocurrency like Bitcoin is a digital or virtual currency designed to work as a medium of exchange in blockchain technology. It uses cryptography to secure and verify transactions and it is limited entries in a database that no one can change.

The transaction costs of cryptocurrencies are low and making payments with cryptos can proceed worldwide. Cryptocurrencies can be stored in a digital wallet that customers can manage from a smartphone or they can store cryptos in digital wallets.

Meanwhile, digital and mobile payment are growing their market shares. It is a sign that consumers are ready to adopt these fintech technologies for daily use. Even though peer-to-peer payment companies initially only targeted younger consumers, it seems that more people have also started to use the technology for daily transactions, thereby removing the middlemen and bringing down transaction costs.

Businesses connect with customers with superior data analytics

Data analytics – customer experiences

The best way for businesses and fintech startups to boost customer experiences is to connect with them emotionally. With data analytics on customers’ preferences and behaviour, businesses are empowered to use these insights to create exceptional customer’s journeys. Marketers can utilize data to understand relevant customer needs that they can touch.

Businesses can also leverage social media data for enhancing deeper customer engagement/ segmentation and driving personalized sales outreach and lead nurturing. Businesses can leverage tactics from monitoring different social channels for posts to sophisticated sentiment analysis tools to analyze what a customer is thinking.

In conclusion, fintech is a game-changer for customer experience in almost all sector. New innovations in fintech have empowered businesses and fintech startups to offer superior customer experiences in novel ways. Businesses are willing to embrace creativity offered by fintech and go beyond the norm to stand out from competitors with richer customer experiences.

In a competitive market place, customer experience and satisfaction are always important to drive business growth. Those businesses which keep abreast of fintech megatrends and embrace innovative solutions can enjoy sustained customer loyalty.

 

Drop us a line at info@ndngroup.com to learn more about how our innovating technologies thrive your business in the era of fintech.

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Explore Five Applications of FinTech for Businesses https://newdigitalnoise.com/explore-five-applications-of-fintech-for-businesses/ https://newdigitalnoise.com/explore-five-applications-of-fintech-for-businesses/#respond Mon, 03 Aug 2020 18:48:12 +0000 https://newdigitalnoise.ndnsocial.com.hk/?p=4279 The post Explore Five Applications of FinTech for Businesses appeared first on New Digital Noise.

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Financial technology, or FinTech for short, is one of the most exciting and fastest-growing areas in global business today. Fintech is beginning to disrupt the financial world. The financial industry is now more focused than ever on technological innovation than at any other time.

BlockchainArtificial Intelligence (AI) and Machine Learning are some of the most used technologies in FinTech, offering the potential to play a bigger role to support banks, financial institutions, fintech startups, ventures and enterprises.

FinTech has shifted towards consumer-oriented services and various sectors such as retail, insurance, education, fundraising and many more. Fintech gives birth to Digital Wallets, Peer-to-Peer (P2P) lending, Crowdfunding, Mobile Banking and Biometric Recognition.

Digital Payment enables customers to make purchases hassle-free

Digital Payment - Mobile Payment

Nowadays, customers desire a fast, easy-to-use and seamless payment experience. Digital payment allows users to pay for purchases worry-free with no hassle.

With digital wallets, users can make a mobile payment, proceed transactions and money transfer between bank accounts. Users can also store the details of their credit or debit cards in the wallets and make payments in retail shops and restaurants safely. They can even make onsite merchant payments and pay bills smoothly and securely. Some digital wallets enable users to store money in the form of cryptocurrencies.

Meanwhile, consumers can receive special offers, rewards, and discounts through their digital wallets and use reward points at checkout. Many consumers are in favour of a digital wallet that integrates loyalty programs that can be used at multiple merchants. As customers’ data are encrypted in digital wallets, their personal data storage is highly secure even though they lose their mobile phones.

Mobile Banking empowers customers to make transactions from smartphones

Mobile Banking-Transactions

Mobile banking is a means for customers to monitor banking accounts and make transactions from their smartphones in the Fintech. Banks, financial institutions or fintech companies let their customers utilize mobile apps and so they can check deposits, account balance and more from smartphones.

Customers can transfer funds from their bank account to another account with a smartphone, from anywhere to everywhere. They can also pay bills, check account balance, statements, get alerts, study recent transactions, cancel ATM or credit cards.

Mobile banking enables customers to enjoy banking services close at hand, thereby taking care of financial chores and saving time. There is no need to go to a bank or ATM and wait for the bank to open to check account balance. Some mobile apps curated by banks enable customers to manage their fund investment and digital money in a bid to improve customers’ daily financial decisions.

The mobile banking appeals to customers with its speed, convenience and highly personalized real-time banking experiences. Customers can revel in personal banking services by tapping on the mobile banking apps and “middle-man” intervention are eliminated to speed up the transaction process.

Entrepreneurs raise funds from the community in Crowdfunding

Crowdfunding-fundraising

An entrepreneur may think that they can only raise capital from investors, capitalists and banks outside of their own networks. Yet crowdfunding is a great way to allow entrepreneurs to raise funds from the community in exchange for their products and services and fund a venture.

To get started on the crowdfunding path to funding and exposure,  entrepreneurs need to contact the chosen crowdfunding platform that best suits their campaign missions, values, purposes and shares their ventures’ messages. Crowdfunding not only allows entrepreneurs to present a business and product, but also gives them the ability to share the message behind it. People who view the entrepreneur’s campaign and are dedicated to making financial contribution strongly believe in the success of the venture in the long run.

Crowdfunding is an excellent way for entrepreneurs to receive the financing and exposure they need in order to help their ventures grow and succeed.

Peer-To-Peer Lending offers borrowers alternatives to traditional bank lenders

FinTech has fostered the development of the innovative peer-to-peer (P2P) lending model. P2P lending is ideal for individuals who want to avoid the high-interest rates on traditional bank loans and have flexible terms and a fast and convenient application process.

Most P2P platforms have a waiting list of investors to provide loans to borrowers and when the platform is combined with an automated matching process, it means turnaround time on getting money can be very quick.

P2P lending platforms eliminate the “middleman” or intermediaries and directly connect borrowers with potential lenders. Borrowers can often access loans with interest rates lower than they could obtain from traditional lenders like banks. Because peer-to-peer loans are unsecured, there is no need to provide any collateral, so borrowers do not need to tie any personal property to the deal, as is the case with many other types of borrowing.

Also, lenders may earn returns which is higher than the income generated through banks’ savings and investment vehicles. Also, they have access to flexible terms that allows them to add and withdraw funds easily, provided that there are other lenders available to replace them in the loans they wish to withdraw from.

Biometric Recognition boosts users’ data security and privacy

Biometric Recognition-Data Security

Safeguarding customers’ data security and privacy are the main concerns that need to be addressed with technological advancement. More banks, financial institutions and businesses are coming up to provide convenient biometric authentication processes to customers.

Biometric identification can be achieved on a mobile device via its built-in biometric sensors. High-end mobile devices have already embraced the facial recognition technology which is based upon measuring users’ faceprints to grant access to their accounts.

Also, more banks and businesses have already adopted Touch ID in their mobile banking apps. Biometrics such as thumbprints and facial recognition enables users’ biometric authentication and boost security to financial transactions.

In conclusion, Fintech is one of the most fastest-growing areas in global business. The launch of mobile banking can hugely reduce customer acquisition cost and operational costs as well as improve revenue for banks. Banks, financial institutions and ventures stand to benefit from the use of mobile wallets, digital payment, peer-to-peer lending and crowdfunding.

Explore more how NDN Group’s Fintech solutions can help your enterprises suit your customers’ needs and meet your business goals. Drop us a line at info@ndngroup.com to learn more about how our innovating technologies help expand your business.

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