NDN Group Partners with Shopline to Offer One-Stop E-Commerce Solution

Nowadays anyone can start an e-commerce, but which platform should you use this is the question. At NDN Group we are here to help, combining our knowledge in digital solutions and our latest partnership with Shopline, a leading holistic e-commerce platform which makes running e-commerce easy to manage and scale.

Shopline was founded in 2013 in Hong Kong. In a short period of time, they have expanded their operations to Mainland China, Malaysia, Taiwan, and Vietnam. Currently, employing over 200 people in the region and has over 100,000 merchants. In 2017, they became a Google Partner, the first e-commerce platform from Greater China. Their merchants are from multiple sectors such as apparel, automobiles, electronics, fast-moving consumer goods, food & beverage and more. Agatha, Fujitsu, Shu Uemura are some of their showcases. Their easy-to-use platform provides website design, stock management, analytics, customer service, and delivery.

Before you decide to sell online, you should know what is the objective; which audience you are targeting namely local, regional or global; and what is your budget? These will determine how complex your e-business will be and the kind of support you will need. You will need a solution that is compatible with your goals to avoid disappointment.

If you use a one-stop e-commerce platform, designing the website will be the first task for set up. Don’t worry if you are not familiar with design or programming. Shopline has 22 existing templates you can choose from. If you are feeling adventurous, you can also design your own. Simply drag and drop the functions you want and it will be ready. Their websites are mobile responsive so it will adapt to desktop, mobile, and tablet without any issues.

When the store design is ready, you will need to integrate your products to the inventory system. Shopline provides real-time inventory status. You will know what exactly is in stock and what needs to be replenished. Making it easy for you to respond to competitors and plan your promotion.

Knowing how your products are sold is important. Then you can decide your sales strategies such as what kind of offers to provide and which product to push. You can make all these decisions from Shopline’s powerful analytical tool. Say if you want to retarget customers who only purchased once, you can identify them, send an exclusive offer that’s valid for 48 hours to drive sales. The platform makes it simple for you to identify your target segment and customize promotions.

Above all, payment is crucial in any business. The platform makes receiving payments and making a refund seamless by supporting most of the payment gateways including major credit cards, Alipay, Apple Pay, Google Pay, PayPal, Stripe, bank transfer, PayMe and Faster Payment System (FPS).

Our partner understands customers have a busy lifestyle. They can receive goods at the comfort of their home or if they wish to pick up their order, they can go to specific locations such as 7/11, SF Express centers or smart lockers.

In today’s market, the capability to provide instant customer services can make or break your business. Shopline realizes this and therefore it has provided 24/7 customer service support through AI chatbot. Above all, customers can also get assistance through Facebook Messenger, email and SMS for a hassle-free user experience.

In terms of merchant support, Shopline provides many seminars and tutorials to help brands to improve their business. Say you have an ambitious goal to go global, visit their website and look for guides on how can a brand reach a wider audience in foreign markets and start selling internationally? If you want something more on digital marketing, there are guides on SEO and social media selling too. The tutorial covers endless topics on e-commerce.

Different from other marketplaces, Shopline has a simple subscription plan. If you sell over a specific volume, you will be charged a percentage of each transaction. If you don’t have time to go through the entire set up process by yourself, we are here to help. Through NDN Group and Shopline’s alliance, you will get all the advice and agility you need to win in the fast-paced digital world. Email our team info@ndngroup.com to find out more about the service and kickstart your e-commerce now.

Online market in China continues to flourish. In 2017, netizens in the country have amounted to 7.72 billion. Online advertising market has reached 382.87 billion yuan and it is estimated to exceed 600 billion yuan by 2019.

Currently, e-commerce advertising accounts for 29.8% of total ad sales, and feed advertising more than 14%. Forecast predicts that feed advertising is on the rise and on its way to becoming the next big thing. On the other hand, online video ads were doing great reaching 35.5 billion last year. But will likely hit a plateau in the near future.

The Mainland digital marketing ecosystem is an intricate one. The best strategy for marketers will be to opt for integration. An example is the online ad distribution matrix by New Digital Noise.

We customise multi-platform and multi-form ad solutions to meet each brand’s needs, with channels include social media, news platforms, food forums, short video apps, music apps, etc. In addition to the rising feed ads, we can help clients launch display ads, customised page ads, short video ads, pre-movie ads and more.

Diversifying your digital marketing efforts is key to ROI success. Talk to us if you are interested in expanding your footprints to the Chinese market.

User experience and user interface, typically referred to as UX and UI, are key to quality website and app design. UX refers to the procedure of elevating the overall user experience when they interact with the application or website, while UI focuses on the look and feel.

They ensure your audience understand how to utilise the meticulously curated features of the website and app (the product), and more importantly, enjoy the experience and stay loyal, hence generating sales leads in the long term.

At New Digital Noise, the UX/UI process is an ongoing cycle composed of three stages: to understand, explore and materialise. First and foremost, we empathise with the product’s target users through extensive research. We invite them to participate in interviews, questionnaires or focused groups.

Our research before developing a lifestyle blog for an insurance company found that target users mainly concerned about healthy eating, fitness, lifestyle and medical insight. These four personas later became the core pillars of the website, with tailor-made content for each pillar such that users can easily acquire access to the information they are seeking.

Another principal objective of the UX process is to eliminate barriers that disable users from experiencing the full benefits of the product. So the sacred duty of a UX designer is to identify pain points during the customer journey through repeated testing and fine-tune in order to achieve the optimal user experience.

In one of our projects, we assisted a financial agency to launch a credit card app for lifestyle and entertainment usage. With the younger generation as our target users, we created prototypes for testing in focused groups to find out their financial management experience. We then analysed the data collected and ideated ways to eliminate possible pain points.

The prototypes will be tested repeatedly and refined until a more elaborate version rolls out, which is ready for further interface development and programming before launch. New Digital Noise provides a research-based UX/ UI design that perfectly balances customer satisfaction and your business goals. Drop us a line to learn more.

In 2018, individuals surfing on Facebook has amounted to an average of 1.45 billion per day, which is over one-fifth of the total world population. This versatile and gargantuan base of active users is why you need to know about Facebook Marketplace.

Launched in 2016, Facebook Marketplace allows both individuals and businesses to buy and sell commodities and services. Now, businesses can also place ads in Marketplace and reach out to target audience while they’re actively shopping. Those who are already advertising on Facebook can easily extend your ads to Marketplace by selecting Automatic Placements in Ads Manager, where they will appear alongside product and service listings.

Facebook Marketplace provides established businesses with an additional channel to expose their goods and services to a broader target audience while eliminating regional boundaries. For start-ups, the Marketplace also serves as a far-reaching platform to build brand awareness and expand the scale of business in a shorter period of time.

Advertising across Facebook platforms is an easy way to further the reach of your target audience, talk to us if you wish to know about more ways to connect with them.

Supporting an astounding 8.5 million daily transactions in China, the payment-by-smartphone app from Alibaba is taking its first step to offering non-yuan payment options in Hong Kong. The launch of AlipayHK allows users to top up their account in local currency by showing the in-app QR code and paying cash at convenience stores across the territory. It is now available at 2,000 and counting stores, with some 8,000 previously accepting the yuan-based app also giving green light to Hong Kong dollars. Despite Hong Kong’s long history with electronic payments, AlipayHK is still optimistic towards expanding their consumer base.

It is estimated that up to 40% of global luxury sales are made by the Chinese, and 90% of those transactions are made overseas. Just last year, the Chinese tourist spending reached 229 billion, and it is expected to reach 500 billion by 2020.

China’s fast-growing outbound travelers market represents an exciting opportunity for international brands. With smartphones being their number one travel accessory, WeChat has been quick to develop location-based solutions from its ad ecosystem that help connect brands with target audiences.

Anticipating WeChat as a powerful tool for clients to reach out to the millions of mainlanders visiting Hong Kong each year, NDN Group devised a promotional campaign this Labor Day for Vacheron Constantin. Thanks to Real-time IP targeting, ads from the Swiss watchmaker appear correspondingly on the platform upon the intended audience’s arrival in Hong Kong. The campaign was a success, instantly raising brand awareness and ultimately driving more visits to the brand’s offline store.

Luxury brands promote exclusivity. Social media, on the other hand, is all about reaching out and connecting with the largest audience possible. It seems unlikely at first but turns out the pair does works magic — only with the right content.

With the majority of luxury shoppers using social media, brands are now making the most out of social space without compromising exclusivity. With this in mind, NDN Group is dedicated to offering customized solutions to drive engagement, incorporating multimedia applications, new online technologies, and unique approaches to bring marketing luxury brands to the next level.

Vacheron Constantin
The world-renowned Swiss watchmaker wishes to promote its astronomical timepieces in a way that fits its brand image. We had in turn produced video content featuring an interview with the brand’s Artistic Director Christian Selmoni. The video, in which Mr. Selmoni introduced his favorite watches, forges a personal connection and thus brand affinity with local audience while persevering elegance and class.

W Hotel
Identifying mainland travelers as the hotel’s target clients, NDN Group devised a WeChat campaign that centers around HTML5 (H5) development. Visually appealing pages are created to introduce the brand to potential clients and boost sharing, with a well-designed user flow to lead visitors back to the hotel’s main Wechat account.

Fashion Walk
A distinctive shopping destination that offers the latest in fashion, gastronomy, and lifestyle, Fashion Walk also needs to be up-to-the-minute on its social media platforms. Acting on the popularity of the Patternator app earlier this month, we created an enticing GIF that managed to drive engagement while staying chic.