1) Blue

Starting from the second half of 2018, we have been assisting Blue, Hong Kong’s first digital life insurer in unfolding its first-ever digital branding campaign. It is a highly integrated campaign, with touchpoints spanning social media, video production, website SEO, media planning that covers display, programmatic and search, HTML5 banner ad as well as innovation such as Cognitive Ad, the latest AI-enabled interactive advertising. This comprehensive marketing strategy gives the brand an opportunity to engage with a broad spectrum of audiences, which in turn generates traffic, leads, and drive new sales.

2) Hang Seng Bank

Launching Hang Seng Credit Card Chat with DORI is another of our highlights in 2018. After a year of development with the client from concept to launch, DORI the AI chatbot went live on 11 January 2018. Short for Dining, Offers, Rewards and Interactive, DORI reshapes customer service by providing customers with a faster, simpler and more convenient service experience powered by artificial intelligence.

3) Hong Kong Broadband Network

In an effort to promote the Broadband Network’s expertise in the telecom sector and ultimately expand its fanbase, our team produced a tongue-in-cheek parody of Men On The Dragon. It is well-received with over 600 likes, 143 shares and 41K views to-date, fast becoming one of the most popular posts on the company’s Facebook page.

4) AJ Hackett

We built presence for the extreme sports pioneer’s Macau Tower centre on Weibo and WeChat. We first lined up local KOLs for endorsements and reviews, then worked on facilitating quick mobile payments like Alipay and WeChat Pay. Apart from improving customer experience with seamless transactions, WeChat Pay users will be prompted to follow the AJ Hackett WeChat account, allowing the brand to strengthen its connection with the customer.

5) Extra Mile

Extra Mile is a community investment project collaboratively run by the Airport Authority Hong Kong and Social Ventures Hong Kong. Making use of user-generated and sticky content, we fostered the project’s digital marketing goals of notifying target audience of programme updates, delivering positive social values, making noise and bringing together different communities.

6) Geo-targeting for Subway

We promoted Everyday Value, a combo launched earlier this year with Geo-targeting. This tool identifies potential customers and classifies them into different segments, allowing us to re-target ads on Google Display Network, Facebook, Line and Weibo accordingly with A/B testing. The campaign ran for three weeks and was a great success.

7) Carlo Rossi Wine

The posh lifestyle approach is quite common among wine brands. Our Shanghai team took a different approach with Carlo Rossi by infusing playfulness and humour into its WeChat content. This tongue-in-cheek execution has helped the brand to stand out from its competition.

8) Prince Jewellery and Watch

Inside the vibrant online social space, each platform/app boasts major differences in terms of culture, usage and user preference. It requires distinct knowledge to fully utilise them as effective promotional tools. Take Facebook, Instagram and Wechat as example, our Hong Kong and Shanghai team work seamlessly together to foster comprehensive marketing solutions for Prince Jewellery and Watch using these platforms. With localised content and format, we are able to help the jewellery brand make an impression to different target audiences.

9) Viral video for Subway

We supported the promotion of Subway’s Beef Pastrami Sandwich by commissioning a video production with Uncle Siu British English Club, which generated some 516,000 video views, 11,000 reactions, 1,500 comments and 3,400 shares to date.

10) BCT

We are thrilled to work with BCT Group this year, a major MPF product provider in Hong Kong that aims at raising brand awareness among young working adults online. We adopted an agile model, in which we identify and reinforce the type of feeds with the best engagement and performance based on Facebook generated figures. We plan as we go and fostered a series of exciting Facebook posts riding on the city’s hottest news and office-related tidbits. By identifying the right content for the right target audience with statistics, we are able to help BCT raise awareness and in turn, drive sales

Extra Mile Hong Kong is a community investment project aiming to provide youngsters with a local working holiday, taking advantages of the gap year to learn about different career opportunities at the Airport. Having great interest in aviation, Molly is one of the lucky Working Holiday@Lantau participants to intern at the Hong Kong Business Aviation Centre while furthering her studies in the field. New Digital Noise has documented her amazing journey in the form of a video interview.

Storytelling has always been the key to successful content marketing. And telling the story from a first-person narrative is even more effective in getting the message across. In this video interview, Molly speaks to the audience and eases them into her own experience. A video format optimises her heartfelt sharing, capturing her honest emotions while she heaps praise on how the programme has broadened her horizon and offered her aviation-related career opportunities.

Extra Mile’s endeavour in nurturing talent and creating employment is communicated through a compelling personal story that resonates with the audience. The mission of the project thus becomes more memorable in the audience’s minds. Following Molly’s cut comes another interview with Jason, HKBAC’s Head of Administration and Projects, which enriches the narrative of the video by offering employer’s insight.

Video interview is a great way to carry out brand storytelling. Talk to us at info@ndn.com.hk to see if it fits your brand too.

Life after school can be quite challenging. Allowing youth to work on fun projects in groups is a good way to build their confidence and prepare them for future endeavours.

Fight For Show is a non-profit organisation that promotes social integration and helps youth prepare for adulthood. It invited students from 20 local high schools to participate in a special filmmaking programme, where participants will plan, produce and market their own mini-movie about social integration.

The films are set to release in 2019 and 2020. But before that, a lot of coaching has to be done, from learning the ins and outs of the movie business, to the how-tos of promoting the film. New Digital Noise is thrilled to play a part in this meaningful project and offer our expertise in marketing the students’ brainchild online. Our Associate Account Director, John Leung will be hosting a social media marketing workshop in November.

Youth empowerment has always been what New Digital Noise is passionate about. It is hoped that our sharing will encourage, motivate and inspire the youth of today and aspire them to become leaders of tomorrow.