Landing page optimization (LPO) is the process of improving elements on a website to increase conversions. Check out the tips below to achieve LPO which can help you acquire more potential customers, lower your customer acquisition costs and significantly improve your business results.

 

1. Create a fast and mobile-friendly site

Users love fast sites. A long loading time leads to a high bounce rate and abandonment. Also, 53% of visits are abandoned if a mobile site takes longer than 3 seconds to load. Make sure the users can access your page within a few seconds to generate a better conversion rate. 

 

2. Optimize for SEO

To increase the chance for people to find your website via organic search, you should create valued content, incorporate industry-related keywords into your landing pages’ headlines, body text and more. By adopting effective search engine optimization (SEO) techniques, your website can rank higher on Google.

 

3. Keep it simple

The simple and clean design looks trustworthy and professional. Try to remove unnecessary visuals, navigation elements, and functionalities of the website. The key is to make it as easy as possible for the users to find a solution to their problem. In this way, you can highlight your brand image, products or services, and offers, leading to more conversions as a result.

 

4. CTAs is the key

Calls to actions (CTAs) is one of the most important elements of a landing page. A call-to-action button should be clear, concise and obvious. Its purpose is to get users to take action – provide their personal information, make an inquiry or become a member. In the end, your goal is to generate sales or capture leads. Urging users to take action is always your priority.

It can be easy to get caught up in the latest SEO trends– mobile first, optimizing for featured snippets and using structured data. This article has some of the most important SEO basics that your business can apply to help your site rank higher in Google search results.

1.Research keywords for your SEO strategies

Make a listing of relevant topics based on your business

Consider the topics you need to rank for in phrases of ordinary buckets based on your business. Think about 5-10 subject matter buckets you have observed are critical in your business. Put yourself within the shoes of your customer personas and what types of subjects your target audience want to know in organic search. You might have trendy topics namely “inbound marketing”, “email advertising and marketing”, “lead generation”, “SEO”, “social media advertising and marketing” and “marketing automation”.

Fill in those topic buckets with keywords

Now it is time to identify some keywords that fall into the one’s buckets. These are keyword phrases you think are essential to rank for in the SERPs because your targeted customers are probably carrying out searches for the specific phrases.

Check for head terms and long-tail keywords

It is critical to check which you have a mix of head terms and long-tail keywords. Head terms are keywords phrases that are shorter and generic while long-tail keywords are longer keyword phrases usually containing three or more words. Your business has to come up with a SEO keyword strategy that is balanced with long-term goals and short-time period wins.

Check how your competitors rank for SEO keywords

Understanding what keywords your competitors are trying to rank for is a great way to help you give your list of keywords another evaluation. If your competitors are ranking for certain keywords that are on your listing, it clearly makes feel to work on enhancing your ranking for those keywords. Do include those SEO keywords your competitors don’t appear to care about with SEO analysis tools namely Ahrefs.

Then you can use the Google AdWords Keyword Planner to cut down your keyword list. It is time to narrow down your lists.

 

In Keyword Planner, you can get search volume and traffic estimates for SEO keywords you are considering. Google Trends allow you to determine which keywords and phrases are trending upward, and are thus worth more of your focus. Be sure to re-evaluate your SEO keywords regularly.

2.    Create skyscraper content

Skyscraper content includes finding high performing content in your niche and developing something higher, and then promoting it. You have to create quality content and develop content marketing strategies to boost organic traffic and outpace your competitors. You can discover your competitor’s most popular contents with Ahrefs, SEMrush and Buzzsumo tools.

SEMrush’s Content Analyzer is a good option that includes a content audit feature, which tells you when content was most recently updated and the number of shares a given piece of content received across social media. SEMrush also let you spot your competitor’s top content and display the keywords and phrases they rank for.

 

At NDN Group, we are SEO strategic partner of travelwebsite.com, an up-and-coming travel company based in Hong Kong. With the informative nature of the webpage, the improvement of content would naturally become our top priority.

With regular reviews and analyses on the website’s SEO performance, our specialists provide suggestions on trending and seasonal content that motivates potential clients to read on and stay, which is considered as a positive user experience. Our digital team gives insights on figures and finds any obstacles to achieving an optimized user experience.

3.    Take advantage of high-performing posts

You recognize that internal linking is a superb SEO practice. Most users don’t click past the first page. That means your pages with much less authority will be disregarded and could receive only lucky click. You can remedy this pretty fast. If you have got pages with high authority showing up at the first page of the search outcomes, take benefit of this and hyperlink to lower rating posts from these high-performing posts. This method can lead to extra clicks and higher rankings.

4.    Optimize your landing pages

One key element Google uses to gauge the quality of a post is its bounce rate – how quickly people leave your website after clicking on it in the search results. If people search Google and click on your website, then discover it is not relevant to them and then leave. Google takes notice and if this happens more, Google will drop your ranking for that search term.

Every page on your internet site ought to have a goal based on where your targeted customers are on the customers’ journey. Trying to sell to someone searching for information will simply annoy them and cause them to bounce. That is why you need to understand your users where they are coming from and what are their needs at that stage.

5.    Increase popularity by encouraging repeat visitors

Marketing is a long-term proposition aimed at pleasing customer need. Satisfying customer desire will inspire repeat visitors and repeat visitors will boost web traffic. By offering relevant, interactive content this is demanded via customers, your business website becomes more popular and ranking will grow over time. When using nontechnical techniques, sound marketing principles will ultimately lead to increased web rankings.

Conclusion

The SEO is tough and there are very few winners and a pile of losers. Your business needs to start making SEO a priority. Our SEO strategies will help your company boost website traffic and conversion rate, drive revenue and sales growth, thereby outpacing your competitors and upscaling business. Contact us at info@ndngroup.com.hk for a SEO consultation today.

What is omnichannel marketing?

Successful businesses don’t idle about and wait for customers. They reach out to them via multiple marketing channels. To take a step further, consider omnichannel marketing — a cross-channel content strategy to optimize user experience, enabling a seamless switch from one channel to another.

Gathering a team of UX design and creative experts, New Digital Noise launched a blog on healthy-living for Cigna Hong Kong, a global insurance provider. Aiming to raise health awareness of the public, the website promotes the need for protection against unexpected illness by starting a healthy lifestyle.

With the website interface and content all set, the next task was to get them delivered to the public and establish audience loyalty. One of the best marketing channels would be a monthly newsletter via email.

To kick start the email blast, we collaborated with a luxury lifestyle guide app to build our first batch of subscribers. Our UX team then worked around with user-friendly layouts and buttons, experimenting with transitions from email to other marketing platforms. For instance, the audience will be given not only access to their chosen web articles, but also suggested articles on similar topics, and an insurance offer to generate sales leads.

The well-established website today, in turn, introduce new subscribers to the newsletter, opening up to a broader range of potential clients.

The role of email in omnichannel marketing

Email often acts as an initial touchpoint in an omnichannel strategy, leading potential clients to other marketing channels on a regular basis. Email marketing has always been widely employed by companies and considered to have a high potential in return. According to the latest Market Email Tracker report by DMA, for every $1 invested in email marketing, the estimated average return is $32.28.

Despite the opportunities in email marketing, let’s admit this: we receive tons of email every day and few actually get opened and read. Knowing how to capture our audience before they skip and scroll down is the real challenge. Feel free to consult our specialists regarding omnichannel solutions.

The online world moves fast. One being away in a matter of hours could result in missing out major news, friend updates or anything of interest. Anyone who feels unease under such circumstances experiences FOMO — the Fear of Missing Out.

No one wants to be the odd one out. As of all marketing psychology, brands can capitalise on it to drive engagement and conversion online. Here are a few ways.

Create urgency

Try putting a time limit to your offer. It can create a sense of urgency — making users feel like they will miss out by not taking action. As cliché as they are, keywords like last call, last day do work!

Partner with influencers

We don’t call them key opinion leaders for nothing. Internet users trust the opinions of those they choose to follow. Collaborating with popular YouTubers or IG-ers creates a sense of endearment among their followers for your brand and makes them feel they shouldn’t miss you out.

Initiate UGC content

Showcase user feedbacks, organise giveaway games where they share experience — user-generated content is authentic. It will create an impression that the high quality of your goods or services prompts great response, which in turn increase the target audience’s interest and boost your following.

Digital trends and algorithms come and go, but human nature remains constant. It will never be outdated to apply the above tips!

There is way more behind a digital campaign than creating a Facebook page and boosting posts, especially one that starts from nothing. It requires a focus on brand-building strategies across platforms implemented with significant technical expertise.

From September onwards, we have been assisting Blue, Hong Kong’s first digital life insurer, in unfolding its first-ever digital campaign in full-scale. Our project spans from designing an official webpage, making noise through social media platforms to developing the latest AI-enabled interactive advertising.

With a clear goal to build brand awareness, the project covers popular social media sites including Facebook, Instagram, Wechat and Youtube. We developed corresponding content strategies based on not only our expertise, but also objective data from AB testing, experimenting with two sets of formats such as layouts, tones of voice, headlines and graphic styles for various types of content, audience and social networking sites.

Video is one of the most effective ways to get viral on the internet today. Our creative team produced a fun, witty marketing video in collaboration with local comedy duo FAMA to deliver the key values of Blue — offering a simple and flexible insurance experience with no commission or hidden charges incurred.

A brand-new website is built after rounds of test and learn. It boasts an overall sleek and simple style that fits the brand best. With careful research, we adopted Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to bring traffic to the website and extend its reach to our target audience, ultimately generating leads for the business.

Aside from traditional display ads such as static and animated banner ads, our team has developed cognitive ads for Blue, widely understood as artificial intelligence chatbot which allows interactive engagement with potential customers through one-on-one dialogues.

New Digital Noise offers comprehensive strategies for digital campaigns from planning to execution. Any thoughts about extensive branding or rebranding? Reach out and chat with us.

The directorial debut of screenwriter Sunny Chan Wing-sun, Men On The Dragon won over hearts at the theatre this summer with a life-affirming Hong Kong tale. The film follows four telecommunications employees as they embrace challenges at work and in life, and move forward as their better selves.

The movie’s portrayal of spirited members of the broadband industry rang a bell for our team — this is perfect material for our client, Hong Kong Broadband Network (HKBN), to produce fun social media content that prompts engagement. It only seemed natural for us to make a parody out of it.

Altering the original screenplay to fit our story, we invited the company’s frontline Certified Professional Engineers (CPE) as protagonists, who pull hard on cables instead of rowing the dragon boat. As the story goes, the team fought off hardship through hardcore training, setting wifi lanes miles on to become the men HKBN meant them to be.

One could easily catch our tribute to the original movie trailer with equal cinematic tension and extra humour. Most importantly, the parody lives and breathes the Hong Kong spirit, which aligns with HKBN’s core brand value of “Make our Hong Kong a Better Place to Live”.

The parody video was very well-received with over 600 likes, 143 shares and 39K views to-date, fast becoming one of the most popular posts on the company’s Facebook page. What’s more, it caught the eye of the Men On The Dragon Official Facebook, which dedicated two posts to mention our video! The interaction generated a wave of positive and complimentary comments, making it a digital marketing triumph for HKBN.

New Digital Noise has been working with HKBN to develop tongue-in-cheek lifestyle Facebook posts that can establish the company’s credibility and expertise in the telecom sector and ultimately expand its fanbase. The movie parody not only imparts its creative prowess, but also professionalism of its CPE team. Our team is thrilled to be on track to bring HKBN one step closer to its target audience.

IG Stories has just turned two in August 2018. Attracting 400 million users daily, it is now a great way for businesses to make noise while having fun with its array of built-in functions — learn to make full use of them and make your followers stay!

The basics: create texts and draw on photos. Add a location sticker or tag one of the most-followed celebrities you are collaborating with. Static photos too boring? Use Boomerang to film a dynamic GIF of models showcasing your products or Superzoom onto them with a dramatic sound effect. Use Music Stickers to add a soundtrack to your Stories. Do an Instagram Live, where followers can comment and react real-time so they feel much involved with your brand.

To make you IG Stories exceptional, use cool and creative stickers that generate traffic and boost engagement! Make your hashtag appear in searches by using new Hashtag Stickers. Add a Two-Option Poll Sticker or an Emoji Slider to let your followers cast a vote. Intrigue followers with fun questions using the newly-launched Question Sticker. They can reply as many times as they want.

Repost business partners’ or KOLs’ Stories to your own by trying out the new Stories Sharing feature. Shoppable Stickers will also be available in Hong Kong soon. Create your own visual storefront by placing the stickers on product images and videos!

If you use IG Stories effectively, it may turn out to be a more effective medium for brand building and sales. Celebrate IG Stories’ second birthday by utilising these new features and keep your Stories in style!