Humans worship to fall in love; likewise customers imagine staying connected with brands that take action together/share and do lot more to add to their post purchase knowledge. We think that every brand name needs a plan to sweep up consumers off their feet.

It is an award endearing modern digital agency located in India. They merge design thoughts, technological mastery and marketing knowledge to deliver overwhelming experiences for mobile, web, smart TV and internet of things. Inkoniq is web design, user interface, and user experience Design Company’s ability revolutionary digital knowledge for Startups, SMEs and Enterprises

New Digital Noise (NDN) is the full-service Digital Marketing Agency which offers business and consulting services. This agency has 2,138 Unique Clients in world wide. NDN Team is devoted to consult structured strategy and offer astonishing insights into alteration effects of digitization on business operations. It offers corporation the most groundbreaking and creative use of technology merges digital communication, which is recognised as a pioneer in artificial intelligence in Hong Kong. The team of brilliant artists and copy writers are proficient of generating high superiority and engaging content in whatever form of that will best fit your brand.

They are deliberately imaginative and technically groundbreaking digital agency and create unique experiences for brands by using their knowledge in social and digital media marketing. It is a deliberately creative & technologically groundbreaking digital agency, with offices in UAE & India. Creating exclusive experiences for brands using our proficiency in social media, digital advertising, design & development, e-commerce & digital commencement procedures is our forte. We’ve been talented to make this achievement, because of our 3 point digital mantra.

Whisper is a proprietary iOS and Android social media marketing agency to accessible exclusive of accuse, which says that it allows users to send post in secret, and to take delivery of replies Users post messages, known as “whispers,” which are displayed as text superimposed over an image mechanically retrieved from Whisper’s own investigate engine or uploaded by the user. According to Adweek, as of November 2016, Whisper has over 30 million monthly dynamic users, with 17 billion whispers being seen every month by 250 million people crossways Whisper’s app, mobile and desktop websites, social channels and publisher network.

Reklam5 create and develop ideas for its customer’s digital marketing needs since 2008. Especially focuses on generation of high traffic, organization of translation rates and sustaining higher engagement rates. The team frequently plays Fifa, enjoys music, interests in photography. 

Founded in 2008, Xpointo Media is a hybrid of digital agency and technology lab. As marketers they bring digital campaigns by leveraging social media, search, rich media promotion, mobile, apps and more. Their digital lab has developed platforms similar to guide genome, web and imaginative x. Adobe, Amazon Web Services, Sony and Nikon are some of their most famous clients.

Founded in 2001, Brandneu is a full service digital marketing agency in service out of Singapore and India office. Apart from digital strategy, look for and social media marketing, they are also specific in association marketing, renovation optimization and require generation. Their client includes brands like Novartis, Philips, HSBC and HP.

Established since 2009, Clickr Media is a digital marketing consulting company only if services across Analytics, Design, Development, Search, Email, Display, Mobile and Social. Their meeting point to look for Engine Marketing (SEM), Social Media Marketing (SMM) and Advanced Web Analytics, Online Media location up to distribute higher level ROI. DBS, SENNHEISER and AXA are some of their well-known clients.

VOLO is a full-service digital marketing agency that assists build, launch and grow businesses and brands together with clients all over the globe. They combine creative, strategy, design and technology to assist brands and make businesses develop full potential.

Carbon is an appreciated imaginative & digital agency for all your incorporated and interactive initiative. We are a think-tank of knowledgeable mentor, strategists, creative’s, technologists, marketers and narrator with the obsession to convert fresh thoughts and unfathomable insights into impactful campaigns and initiatives.

As everything becomes more and more ingrained in expertise & digital, we don’t consider in turnkey processes. We put emphasis on creating a deep client-agency teamwork and partnership that will make what we do extremely momentous for the times we live in.

We specialize in creating the best user experience for your objective spectators from side to side web design & development and also creating stories, discussion & activities in the social space. We provide Services like Web Design & Development, User Interface & User Experience Design, Digital Strategy Consulting, Social Media Marketing & Management Etc.,

You think your users will use what you just built? Hold on a sec.. it might not be as easy as you think. To design the best product customers like, these are the four major steps you need to work on.

“What you think does not really mean what users would think.”

Fully understanding about your audience and the”battlefield” that you are entering is crucial for the success of your project, Yes yes, it is definitely a war zone out there. Knowing your target audience and your competitors can help you get into the mindset of your users.

“Data does not mean information”

After you have absorbed all the information from the market, now you have to dig out what is useful for you and the product/ services that you are building. Persona analysis and customer journey mapping are great ways to understand about the thinking and action process of your audience.

“Design is not just about lines, colors and buttons”

You can now finally start sketching out the buttons and icons based on the list of requirements that you have came up with. Your wireframe can then turn into a functional prototype within a few hours. Really. Building this prototype allows you to see and feel what your end product would look like, before actually spending a long time developing the actual UI layout pages. You can then proceed to UI design.

Anyone in business knows the higher up you get in a company, the less it is about the little details and more about the digital strategy. But when it comes to digital marketing, many companies want to hear what the return on investment, how it is helping the business, and why they should continue to pay for it. Your boss cares less about the little details and just wants the big picture. Many times your boss will have plenty of prepared questions they want you to cover in your meeting. These questions include:

Instead of answering this question point blank, give them the stats first including:

• What is our cost per lead?
• How many leads are we generating?

When it comes to these statistics, you are going to want to give them the number of leads your digital marketing efforts are generating and how much you are spending overall. This lets them compare it to their traditional marketing and sales acquisition cost to see if it is better or worse. We suggest you also know these numbers to be able to compare them, in order to come up with a digital marketing budget.

When it comes to your digital marketing efforts this can be a loaded question. It is best to keep it to terms your boss will understand. Using a bunch of acronyms like PPC, SEO, SEM, and SMM can only lead to additional questions. You also want to make sure you are only describing the pieces that are working. You don’t have to include all the modern techniques that have either failed or you are considering trying. If you think it will succeed, your boss will too.

Depending on the type of boss you have, some will care about your digital marketing efforts and others will not. More and more companies are starting to realize the power of digital marketing. But if you have a boss that asks this question, it is best to be prepared with a short simple answer, that is in terms they will understand.

A few example answers could be:

• Digital marketing is a great way to interact and engage with your customers on a new level.
• More and more customers are looking online for information about products and services and we want to make sure that our information is available to them.
• Customers are more likely to purchase from a company that has a current digital presence including social media sites and a blog.

This may seem like a curveball question and that is exactly what your boss is hoping for, to catch you off your game. Many presenters choose to not touch this question because the answer seems obvious to them. But by not having an answer prepared, your boss may feel he can replace you with someone else who can do it for much less, for example, an intern. This is your opportunity to tell him how you are contributing to the bottom line and how your unique knowledge of digital marketing applies directly to your industry. Your boss will appreciate how you tied back your knowledge specifically to your company’s statistics and industry.

As a digital marketing agency, we have prepared many of our clients for this discussion with their boss. We understand that the higher you go in a company; the more focus is put on the bottom line. That is why we make sure our clients have solid, measurable goals that are set for them to be able to take back to their boss and prove the value of digital marketing.

Sound like what you have been looking for? Contact us today! We can get you the measurable results you have been looking for.

Over the last few years, Facebook has made changes to their algorithms making it more difficult for businesses to reach their audience without advertising. (Of course there’s exceptional cases) Luckily Facebook marketing is a powerful form of online advertising and you can see great results from it. If you’re just getting started, follow our 3 simple tips to get more from your Facebook advertising!

With digital advertising, it’s easy to reach a wide audience but you may not see a high return if you are targeting the wrong people. Facebook advertising allows you to create custom audience so that you can target those most likely to become customers.

Facebook also allows for retargeting so you can target individuals who have already shown interest in you and your company. You can create an audience from your email list, from your Facebook fans or individuals who have visited your website. Facebook will even allow you to create lookalike audiences. This allows you to find users who are similar to those who already like your page or subscribe to your emails, which allows you to target individuals who are more likely to become your customer.

Read more: Jumping into Paid Ads? Here’s what you should know

With any banner advertising, the image is going to be extremely important. Facebook is a very image focused platform so you’ll want an image that stands out. Close up images of people smiling and ads with bright colors do very well on Facebook. Avoid blue and white graphics because they could blend in with Facebook’s color scheme.

Great ad copy is also key with digital advertising. You are limited to the amount of words you are able to use so you must be succinct in your message and still grab attention. We recommend being direct with your copy and explaining exactly what someone can gain from your product. Most importantly, have a great call to action. A call to action is one line of text that instructs the reader to do something in response to your ad. Using words that express urgency or excitement like “Get your copy now!” or “Don’t miss out on the sale” to get your users to act.

Read more: 5 Reasons to Hire a Digital Advertising Agency

Facebook is a great choice for online advertising because it has relatively simple buying process. You don’t need advanced marketing knowledge to start using Facebook ads. Facebook is a type of programmatic advertising, which means you can put in your either a daily budget or an overall budget and allow Facebook to manage your ad for you and determine when it will be shown.This way you do not need to be managing your ads 24 hours a day.

You have a few options for choosing how you want to be charged for your Facebook advertising. Similar to traditional banner advertising, you can choose Cost Per Click, where you will be charged for each click your ad receives, or Cost Per Impression, where you will be charged for each impression (or view) your ad receives. What you choose will depend your unique goal and it’s best to identify that goal, whether it’s more Facebook likes, website traffic or actual sales. Facebook has all of these options built into it’s ad platform to make it easier for you to choose your bidding method.

When you first start out, we recommend using a low budget so you can see what works and what doesn’t work for your ads and increase your budget as you start seeing more success. Of course, it takes time and resource to optimize ROI through trial and error. No matter what your goals are, our experienced professionals are always ready to help.

Do you use Facebook advertising? What have you learned from it? We look forward to reading your comments below!

Social media is gigantic, and across all channels, there are more people out there actively engaged on social than the population of China and India combined. According to BrandWatch, there are over 2.3 billion active social media users and more than 91% of retail brands use 2 or more social media accounts to help sustain their brand presence.

About a million new active mobile social users are added everyday (that’s about 12 each second).

Facebook now has over 1.65 billion users. Google+, LinkedIn,Twitter and WeChat have 300, 300, 320 and 800 million users each,

Social media is too important for your business to avoid, but it’s still not “media” in the traditional sense.

As Jay Baer of convinceandconvert puts it, “There’s social in social media” and that’s the central theme of strategic use of the social web for business.

First, a few rules:

1. Spamming is not only allowed on social but it also ruins your reputation.

2. Get social on your networks – manage small talk, make small conversations, and always respond to others.

3. Strive to build your network. Really get to know people, on a first name basis.

4. Share content that you publish (on your blog) and others’ content that relates to your business niche.

5. As for generating leads, develop a systematic workflow that helps you make sense of the chaos that social is. For instance, on rare occasions that you promote your product or service, send social traffic to a landing page.

As a business, here’s what social media can help you grow your business and drive sales (and it’s just now how you think it’d work):

On social networks such as Twitter, magic happens when you start using hashtags within your regular updates. Much like an open room full of people, your Tweet updates with hashtags are like public announcements.

Everyone gets to see what you update, and this is what gets your twitter handle (which is also your business name on Twitter) a lot of impressions.

How does that look like, you ask? Here’s a sample:

In the example above, you’ll notice that it’s a relatively new twitter account but you can see how impressions, number of tweets, profile visits, mentions, and followers grow over time just by keeping your social account active.

It’s easy to start putting up a string of updates on social media networks, but that won’t fetch you much. Instead, focus on both updates and also building real relationships. As a business, you’ll have a lot of people already mentioning and talking about your brand.

If not, people would talk about the particular problem you solve with products and services. Get talking, provide help, share insights, and work to get to know them on a first name basis.

Of course, you are on social because you want to generate leads for your business. By boosting your branding and impressions, more people get to know about you thereby increasing your chances for generating leads. Then, the actual relationships you build will also help build your pipeline.

To get even better results, use the 40:30:20:10 principle, and this is how it works:

Out of your daily set of social media updates:

• 40% of the updates should be content that you believe is interesting for your fans and followers.
• 30% of the updates should your own content ( blog posts, infographics, other media)
• 20% of the updates can include engagement, small conversations, and more.
• Only 10% of your total updates should be directly related to generating leads, ads, and more.

Social media demands a lot from you and can only deliver if you keep at it for long, without expecting much from it – that’s the nature of the beast.

How do you use social media for your business? Tell us all about it.

Before today’s digital age, marketing and technology were two separate entities. One dealt with computers and network issues, while the other sought to promote the company/brand to the public. But thanks to today’s increased interested in all things related to technology, marketing and IT are now transforming into one entity, creating a new role – the marketing technologist.

Progressive companies are now utilising the knowledge of a marketing technologist to expand their business in a world fuelled by technology. A marketing technologist is a mix of a variety of things, including a strategist, creative director and technology leader – all combined to align marketing technology with the goals of the business.

Since software reigns supreme as a way to engage customers and prospects, a marketing team now has to choose what type of software they’ll need to maximize results. And with so many different types of software available now, it can be overwhelming as to which one will work best. Then there’s the challenge of configuring and operating it, where an IT person is called in to aid with. This is only part of today’s marketing climate, with social media and digital platforms another aspect of marketing now. Digital budgets are now getting more dollars than ever before and companies are now looking for the best ways to utilize social media to their advantage.

All this technology involved in marketing now can be daunting, which is how the need for a marketing technologist emerged. According to HBR’s articles on “The Rise of the Chief Marketing Technologist,” a company can’t merely split these duties down the middle and assign marketing tasks to the marketing team and IT jobs to their IT department. Instead, the two must be bridged together with it’s own department – one that understand both sides of the spectrum and can easily merge the two for the company’s advantage in their industry. The team must consist of members who are comfortable with both marketing and IT, so to maximize success. It’s becoming impossible to run a marketing department without proper IT knowledge, which is why hiring a marketing technologist is important for a company who wants to thrive in today’s digital business world.