Landing page optimization (LPO) is the process of improving elements on a website to increase conversions. Check out the tips below to achieve LPO which can help you acquire more potential customers, lower your customer acquisition costs and significantly improve your business results.

 

1. Create a fast and mobile-friendly site

Users love fast sites. A long loading time leads to a high bounce rate and abandonment. Also, 53% of visits are abandoned if a mobile site takes longer than 3 seconds to load. Make sure the users can access your page within a few seconds to generate a better conversion rate. 

 

2. Optimize for SEO

To increase the chance for people to find your website via organic search, you should create valued content, incorporate industry-related keywords into your landing pages’ headlines, body text and more. By adopting effective search engine optimization (SEO) techniques, your website can rank higher on Google.

 

3. Keep it simple

The simple and clean design looks trustworthy and professional. Try to remove unnecessary visuals, navigation elements, and functionalities of the website. The key is to make it as easy as possible for the users to find a solution to their problem. In this way, you can highlight your brand image, products or services, and offers, leading to more conversions as a result.

 

4. CTAs is the key

Calls to actions (CTAs) is one of the most important elements of a landing page. A call-to-action button should be clear, concise and obvious. Its purpose is to get users to take action – provide their personal information, make an inquiry or become a member. In the end, your goal is to generate sales or capture leads. Urging users to take action is always your priority.

It can be easy to get caught up in the latest SEO trends– mobile first, optimizing for featured snippets and using structured data. This article has some of the most important SEO basics that your business can apply to help your site rank higher in Google search results.

1.Research keywords for your SEO strategies

Make a listing of relevant topics based on your business

Consider the topics you need to rank for in phrases of ordinary buckets based on your business. Think about 5-10 subject matter buckets you have observed are critical in your business. Put yourself within the shoes of your customer personas and what types of subjects your target audience want to know in organic search. You might have trendy topics namely “inbound marketing”, “email advertising and marketing”, “lead generation”, “SEO”, “social media advertising and marketing” and “marketing automation”.

Fill in those topic buckets with keywords

Now it is time to identify some keywords that fall into the one’s buckets. These are keyword phrases you think are essential to rank for in the SERPs because your targeted customers are probably carrying out searches for the specific phrases.

Check for head terms and long-tail keywords

It is critical to check which you have a mix of head terms and long-tail keywords. Head terms are keywords phrases that are shorter and generic while long-tail keywords are longer keyword phrases usually containing three or more words. Your business has to come up with a SEO keyword strategy that is balanced with long-term goals and short-time period wins.

Check how your competitors rank for SEO keywords

Understanding what keywords your competitors are trying to rank for is a great way to help you give your list of keywords another evaluation. If your competitors are ranking for certain keywords that are on your listing, it clearly makes feel to work on enhancing your ranking for those keywords. Do include those SEO keywords your competitors don’t appear to care about with SEO analysis tools namely Ahrefs.

Then you can use the Google AdWords Keyword Planner to cut down your keyword list. It is time to narrow down your lists.

 

In Keyword Planner, you can get search volume and traffic estimates for SEO keywords you are considering. Google Trends allow you to determine which keywords and phrases are trending upward, and are thus worth more of your focus. Be sure to re-evaluate your SEO keywords regularly.

2.    Create skyscraper content

Skyscraper content includes finding high performing content in your niche and developing something higher, and then promoting it. You have to create quality content and develop content marketing strategies to boost organic traffic and outpace your competitors. You can discover your competitor’s most popular contents with Ahrefs, SEMrush and Buzzsumo tools.

SEMrush’s Content Analyzer is a good option that includes a content audit feature, which tells you when content was most recently updated and the number of shares a given piece of content received across social media. SEMrush also let you spot your competitor’s top content and display the keywords and phrases they rank for.

 

At NDN Group, we are SEO strategic partner of travelwebsite.com, an up-and-coming travel company based in Hong Kong. With the informative nature of the webpage, the improvement of content would naturally become our top priority.

With regular reviews and analyses on the website’s SEO performance, our specialists provide suggestions on trending and seasonal content that motivates potential clients to read on and stay, which is considered as a positive user experience. Our digital team gives insights on figures and finds any obstacles to achieving an optimized user experience.

3.    Take advantage of high-performing posts

You recognize that internal linking is a superb SEO practice. Most users don’t click past the first page. That means your pages with much less authority will be disregarded and could receive only lucky click. You can remedy this pretty fast. If you have got pages with high authority showing up at the first page of the search outcomes, take benefit of this and hyperlink to lower rating posts from these high-performing posts. This method can lead to extra clicks and higher rankings.

4.    Optimize your landing pages

One key element Google uses to gauge the quality of a post is its bounce rate – how quickly people leave your website after clicking on it in the search results. If people search Google and click on your website, then discover it is not relevant to them and then leave. Google takes notice and if this happens more, Google will drop your ranking for that search term.

Every page on your internet site ought to have a goal based on where your targeted customers are on the customers’ journey. Trying to sell to someone searching for information will simply annoy them and cause them to bounce. That is why you need to understand your users where they are coming from and what are their needs at that stage.

5.    Increase popularity by encouraging repeat visitors

Marketing is a long-term proposition aimed at pleasing customer need. Satisfying customer desire will inspire repeat visitors and repeat visitors will boost web traffic. By offering relevant, interactive content this is demanded via customers, your business website becomes more popular and ranking will grow over time. When using nontechnical techniques, sound marketing principles will ultimately lead to increased web rankings.

Conclusion

The SEO is tough and there are very few winners and a pile of losers. Your business needs to start making SEO a priority. Our SEO strategies will help your company boost website traffic and conversion rate, drive revenue and sales growth, thereby outpacing your competitors and upscaling business. Contact us at info@ndngroup.com.hk for a SEO consultation today.

The overseas property market used to be dominant by parents who have sent or are planning to send their children to study abroad and those who plan to retire overseas. Not anymore.

Hong Kong property investors recognize the stable growth rate and rental value of properties in cities like Vancouver, Toronto and London. The higher profit margin attracts investors to switch their investment to overseas from the local market, where there are ever-increasing investment costs and a slower rate of return.

Let’s not forget the reverse migrants. For instance, there are an estimated 300,000 Canadian passports holders in Hong Kong. After their emigration to Canada in the 90s and return to Hong Kong, thousands are moving back to Canada with their children, Canadian census data shows.

Given the high demand for overseas properties, this is a great opportunity for overseas property investment businesses to build an online presence to capture business growth via effective digital marketing.

Seminars and trade shows are mainly where conversion occurs. And while many agencies still stick to promoting these offline events via traditional media platforms such as printing pamphlets and placing newspaper ads, potential buyers of the digital era are doing their research and obtaining information online. By appealing to your target audience with an engaging O2O campaign, forward-thinking agencies can be ahead of the game in no time.

NDN Group has been helping to build brand awareness for SQM Global Properties, a real estate agent focusing on overseas sales and marketing services in Hong Kong. Our campaign delivers curated content driven by comprehensive digital marketing strategies that encompass social media, media placement, search engine optimization, geo-targeting and data management.

We also utilize instant messaging applications such as Facebook Messenger and Whatsapp for Business. It gives SQM an enriched, more personal way of communicating with its customers — photos, videos, documents and more — all within the messaging App. All of these, in turn, help SQM raise the number of attendees in its seminars and trade shows with promising results.

Do not hesitate to get in touch with us if you are aspired to expand your overseas property investment business. We are more than happy to offer professional advice to help you achieve your goals. We look forward to working with you in this new digital era.

For the past decades, banking has long been an industry that has branded themselves on trust and stability, however with the rise of today’s demanding consumer taste, banks are facing a new paradigm centred around the need for convenience, customer experience and choice.

While physical banking will still hold a place for brand presence throughout the territory, consumers prefer to handle their banking online both on their computers and mobile devices.

In fact, Hong Kong has more than 5.53 million smartphone users in 2017 and a predicted 80.69% of Hong Kong’s population will be using a smartphone by 2021. Consumers today are demanding the exact same convenience they are enjoying in their daily lives and the banks that recognize and provide this will enjoy the fruits of today’s digital world.

With the rise of Hong Kong’s Banking Made Easy initiative, there is a commitment in the government to better facilitate virtual banking. The Hong Kong Monetary Authority (HKMA) will be issuing virtual banking licenses to applicants in the first quarter of 2019, marking a new era of banking as well as a golden opportunity for established banks to capture.

Why Virtual Banking?

Simply put, virtual banks are financial institutions without any physical branches where all transactions are done online. With the majority of banking today done either through digital transfers or through the use of cards, virtual banking opens up a whole new avenue where more emphasis can be paid to the customer and their needs instead of capital investment into expensive branches and their manpower.

Customers Are Changing & Banking Needs To Be Evolving

When it comes to charting a course for virtual banking success, the first step is to always step into the shoes of the consumers. As consumer demand and taste become more adapted to the fast-paced lifestyle we are used to, much more is expected from our banks, especially the 6 main challenges that affect customer experience today:

1) Onboarding & Opening Of New Accounts – A process that could take hours or even days depending on the traffic in the physical branch.

2) Poor Digital Navigation Systems – While many banks have taken steps to go digital with a website, the interfaces are outdated, causing browsers to have a frustrating time navigating to the product or service they desire.

3) Inconvenient Physical Locations / ATM Networks – Perhaps the biggest frustration faced by consumers today is difficult to locate their desired bank branch in their current location, leading to additional time wasted to travel to one.

4) Unsatisfactory In-Branch Resolution Of Issues – From long wait times to poor customer service, customers are facing inconsistent experience when it comes to physical banking.

5) Poor Omnichannel Experience – While an increasing number of banks have multiple channels to reach their customers such as website, emails and mobile apps, most information and preferences of individual customers are lost the moment they leave the channel.

6) Lack Of Real-Time Messaging – Customers desire to be updated when it comes to their personal banking situations, however many banks today either send updates through physical mail or none at all, leaving many consumers in the dark.

The Key Is Personalising The Customer Experience

One of the key strategies virtual banks have to successfully execute is the customer journey mapping to visualise and understand the customer’s experience as they browse, research and utilise the financial products and services on offer.

In virtual banks, the steps could originate from a varied number of channels and personalising the right channel with the most impactful content will win the loyalty and business of the audience.

Take for example, a prospect that discovers your virtual bank brand over social media page. He will be given a different customer experience (one that is more light-hearted and socially engaging) compared to the subsequent landing page that lays down a more constructive argument to sign-up for the service before receiving an email reminder to activate their new service for use. This personalisation of content and user experience is a key differentiating factor as price and product are no longer the sole considerations for the consumer.

In addition, there will also be a need to provide consumers with a seamless transition and connectivity between the different channels of the virtual bank. For example, a customer that consistently checks his credit card statements and bank balance through his browser will have this remember and when he uses the bank’s app, those two functions will be at the forefront of the app, saving him time in navigating around.

The Need For Agile User Experience (UX)

When a consumer first lands on your website the first impression they get will be determined by the UX of the site. From the navigation menus to the layout of the site and the various call-to-actions and offers, having a UX team that constantly iterates and conducts A/B testing is key to optimizing the user experience and maximising those conversions.

Take for an example, a customer that lands on a savings account enquiry page will likely require a UX that highlights all the necessary information, benefits and scenarios. From interest rate calculators to different projection charts and a clearly laid out feature and benefit showcase, the UX here has to guide and flow the reader through all the way to the call to action. However, the final account application page would require a much simpler UX that guides them to sign-up as soon as possible with minimal confusing information.

To take it a step further, dynamic UX coupled with big data and artificial intelligence would be helpful to help understand the browsing patterns of customers as a whole and individual browsing patterns. These allow for dynamic and on the go UX changes that tackles both individual needs and the website experience as a whole.

Embracing New Technologies From Websites To Apps For Better Customer Engagement

Today, a myriad of touch points will be needed by virtual banks to not only capture the attention of the consumer but to also provide flexibility for them to conduct their banking online. The staple of these touchpoints would be a website where maximum depth of banking services and transactions can take place, from account opening to credit card payments and beyond. This can then be adapted into the mobile and tablet browsing experience, allowing additional touchpoints for the consumer of today.

Another popular and highly effective touchpoint is the mobile app. While websites are fine for computer users, they do pose some UX difficulty when it comes to interacting with them over a mobile browser even if they are optimised for mobile. Mobile apps, however, give virtual banks a flexible and immersive touchpoint for their consumers to interact with, allowing for a combination of both functionality as a transaction portal and a hub for offers and new updates.

At New Digital Noise, we believe in helping virtual banks reach out to customers through the correct utilisation of digital touchpoints. One such project we undertook was helping Prime Credit (a local financial company) develop WeWa Card mobile app for millennials to apply for their credit card by cutting down the application process to only 5 simple steps in comparison to the lengthy forms of a traditional application. Today, this app is called OMYCard Mobile App. It retains most of the functions and user experience we designed.

From chatbots to mobile Apps, virtual banks today will have to utilise the right digital tools to not only cut through the noise and competition but also to provide the best user experience possible to gain the loyalty of the customer.

Utilising Holistic Digital Marketing Campaigns For Brand Awareness & Customer Acquisition

While traditional banks long have a heritage of brand awareness and a clientele that has been passed down from generations, a virtual bank will have to utilise every digital channel possible due to the lack of a physical presence.

The first step is to create and consolidate all the various digital touchpoints a virtual bank has. Most commonly, these will include their website, social media pages such as Facebook and mobile apps. Depending on the goal and demographics of the customers being targeted, holistic digital marketing campaigns will have to be created to focus on lead generation – namely signing up new customers (whether it be to open a savings account or a credit card for daily use).

From search engine marketing to social campaigns, virtual banks will also need to utilise the correct mixture of marketing channels to create buzz and awareness of their brand whether their target audience is doing a search on Google or browsing through Facebook.

One such campaign we have successfully launch is for Blue, a digital insurer partnership by Aviva, Hillhouse Capital and Tencent. We utilised the various digital marketing channels to not only generate awareness but also drive sign-ups. Here are a few examples:

• Google Paid Search Ads – Allowing consumers with buying intent to discover Blue’s offerings and direct hot traffic to the website.
• Facebook Page & Paid Ads – To create social awareness, build and engage an audience over time with content marketing for eventual conversions.
• Cognitive Ad – To understand consumers needs and interests by deploying the latest AI-enabled interactive advertising on websites and WeChat.

Becoming A Leader In Virtual Banking Means Embracing Digital

While becoming a virtual bank brings with it incredible benefits such as the absence of any physical branches and thus a lower threshold of capital investment, the challenge lies in acquiring customers and maintaining their loyalty for the long-term.

By understanding the customers’ unique needs and enhancing their customer experience through the correct adoption of digital marketing and technology, financial institutions today can take advantage of Hong Kong’s push in becoming a virtual banking hub and capture a slice of this very lucrative pie!

There is way more behind a digital campaign than creating a Facebook page and boosting posts, especially one that starts from nothing. It requires a focus on brand-building strategies across platforms implemented with significant technical expertise.

From September onwards, we have been assisting Blue, Hong Kong’s first digital life insurer, in unfolding its first-ever digital campaign in full-scale. Our project spans from designing an official webpage, making noise through social media platforms to developing the latest AI-enabled interactive advertising.

With a clear goal to build brand awareness, the project covers popular social media sites including Facebook, Instagram, Wechat and Youtube. We developed corresponding content strategies based on not only our expertise, but also objective data from AB testing, experimenting with two sets of formats such as layouts, tones of voice, headlines and graphic styles for various types of content, audience and social networking sites.

Video is one of the most effective ways to get viral on the internet today. Our creative team produced a fun, witty marketing video in collaboration with local comedy duo FAMA to deliver the key values of Blue — offering a simple and flexible insurance experience with no commission or hidden charges incurred.

A brand-new website is built after rounds of test and learn. It boasts an overall sleek and simple style that fits the brand best. With careful research, we adopted Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to bring traffic to the website and extend its reach to our target audience, ultimately generating leads for the business.

Aside from traditional display ads such as static and animated banner ads, our team has developed cognitive ads for Blue, widely understood as artificial intelligence chatbot which allows interactive engagement with potential customers through one-on-one dialogues.

New Digital Noise offers comprehensive strategies for digital campaigns from planning to execution. Any thoughts about extensive branding or rebranding? Reach out and chat with us.