Roughly half the world is on social media. Almost 3.8 billion people use social media in 2020. Once you’re online, you have the power to target markets like you never could before. Social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, and even TikTok are frequented by millions of users every day. A #Hashtag campaign is an inexpensive yet extremely useful way to market your brand to millions of users. If you plan your online marketing strategy correctly, then launching a successful hashtag campaign isn’t as hard as you may think.

You could own a small business, and maybe you’re trying to expand your market reach and influence online. Your business could also be well-established and capable of launching large advertising campaigns. Irrespective of this, social media marketing is necessary if you want to survive in the contemporary business environment.

Hashtags are simple unspaced words, always placed next to a ‘#’. Ex: #WonderfulWednesday, #TravelTips etc.

On social media channels, these are used as hyperlinks that lead to aggregates of information. The subject of the information is the same as the text on the hashtag. So, if you were to clock on a hashtag that said #HappyCaturday, you’re very likely to find thousands of content pages on cats.

Businesses have already begun to realize the massive potential that hashtag campaigns can have. In an era where every brand is especially dedicating time and space to developing social media strategies, you can’t fall behind.

Hashtags create links to easily searchable information. It’s a great way for businesses to launch new products, gain consumer insights, and develop customer engagement and loyalty.

Before you can sit down to strategize on your social media digital campaign, you need to gather data. Research your competitors to see what they’re doing online. What kind of social media strategies are they employing? Have these been effective for them? did they created any hashtag campaigns? And were they successful?

Knowing what your competition is doing helps you learn from their successes while avoiding their pitfalls. At the same time, there’s other information you should be thoroughly researching – and that’s about your brand.

Pore through influencer social media accounts, blogs, YouTube accounts and online articles to gauge what the online commentary about your brand is. If you’re still a small and upcoming business, don’t fret! This just means that you have to build a hashtag campaign around increasing your followers.

But if there is an online conversation happening about your brand, then you need to know about it. If you can isolate the keywords that are being used about your brand, then these could make for great hashtags later on. For example, if someone refers to your products as ‘so totally sustainable’, you can use that to create a hashtag called ‘#sosustainable’ for your brand.

Social media is relevant when it comes to target marketing nearly 50% of millennials and 42% of Gen Z. Online marketing is the easiest way to generate traction and increase conversions today.

Once you’ve gathered your data, the next step is to determine which social media platform should be right for you. The platforms your target market frequents will differ from brand to brand. If your business deals with other businesses, then LinkedIn is where you need to place your focus.

If you want to target the Baby Boomers, then Facebook can help you. Facebook is also great for targeting a specific audience that gets to see your ads. Instagram and Twitter are where Millennials and Gen Z frequent. These are also great places to sell direct-to-consumer products.

It’s expensive, time-consuming and largely moot to try and make a social media account on every major channel. Instead, place your focus on specific social media platforms.

Your hashtag campaign should include influencers as well as your key marketing partners.

Nearly 49% of consumers revealed that they take into consideration what their favorite social media influencers say when making purchasing decisions.

The hashtags themselves should be created keeping certain things in mind:

• Keep it small.
• Make it emotive.
• Choose something that represents your brand.
• Be original.

You don’t want to pick a hashtag that’s too generic, otherwise, it may already be popularly used for something else. Using a hashtag that’s too unique poses problems as well. Your hashtag could be hard to remember, leading to less engagement and an eventual fadeout for your campaign.

Go for a short and catchy hashtag. The more fun, the better. And finally, decide why you’re creating the hashtag campaign.

• Are you trying to launch a product?
• Are you trying to gain followers?
• Are you trying to develop customer loyalty and engagement?

Your online marketing strategy should be aimed at reaching a certain target. Without a target in mind, your hashtag campaign may not provide real results.

Hashtags can be used in various ways, from selling a particular product to creating an online contest. The more consistent you are in creating content relevant to your hashtag, the more traction and customer engagement you’ll witness.

71% of consumers who have a positive experience with a brand on social media report that they’re likely to recommend that brand to friends and family. This is exactly the kind of exposure you want if you’re looking to expand your consumer base while developing customer engagement and loyalty.

A good way to start off your hashtag campaign is to ask influencers and your content marketing partners to promote your hashtag. Look for influencers who have a large following and are also likely to use your products.

You can also create a hashtag campaign around your products. Ask your consumers to post a picture or video of them using your product and to use your hashtag on it. You can also include a giveaway where a lucky winner gets a great reward. These are some ways to launch your hashtag campaign on social media.

The final step comes after the hashtag campaign itself. Throughout the campaign, you’ve been consistent with making quality posts regularly, replying to customers as soon as you could, and even participating in conversations around your hashtag. Now it’s time to analyze the results.

Use metrics and analytics to gain insights on how successful your hashtag campaign was. Did you gain new followers? Increase conversions? And your hashtag campaign have any bearing on sales and purchases?

This information will help you develop future hashtag campaigns. Many of the tools you need are already available through these social media platforms itself. Look at the numbers and if there’s a noticeable difference after the hashtag campaign, you know your online marketing strategy worked!

The Chinese New Year is the perfect time for seasonal marketing. Chinese consumers spent around $149 billion in 2019, and the number is only on the rise with each passing year.

Online marketing and seasonal advertising ideas will help you take advantage of the season and rake in the same profits that many big businesses already do. Brands like Gucci and Apple regularly use seasonal marketing to reap the harvests of the Chinese New Year.

What is the Chinese New Year?

The Chinese New Year, also known as the Lunar New Year, or the Spring Festival, is roughly a two-week celebration that takes place at the beginning of spring.

The strong tradition of gift-giving and merriment makes the Chinese New Year an unmissable seasonal marketing opportunity for any business.

Create an online marketing strategy that’ll help you increase sales during the next Chinese New Year!

10 Seasonal Marketing Ideas for the Chinese New Year

Your seasonal marketing ideas for the Chinese New Year must be carefully drafted not to affect the cultural sensibilities of the Chinese citizens. To do this, you must integrate the traditional customs of the Lunar New Year with your own seasonal marketing strategy.

Here are ten good marketing ideas for the Lunar New Year:

The Lunar New Year is all about tradition and family. Your content marketing strategy should make use of these feelings of home and warmth to market to the audience. Apple does this very well. Every year, they release a digital advertisement that focuses on a story the people can resonate with.

Pros: 

• Keep customers happy.
• Showcase brand awareness about the Lunar New Year.
• Specifically target people looking to purchase products during the Lunar New Year.

Cons: 

• Potential to hurt sensibilities if done wrong.
• Collaterals from digital marketing campaigns can only be used once.

When people travel to their homes during the Chinese New Year, it’s known as ‘Chunyun’. It typically takes place a few days to a few weeks before the Chinese New Year begins. This is a time where you can take advantage of the increased spending in retail shopping, especially among expats.

Pros: 

• More people who celebrate Lunar Year are online, increasing the number of the target audience.
• Potential to increase brand visibility.

Cons: 

• People are busy and looking through multiple options.
• Less lead conversions despite heavy traffic.

Integrate the animal the year is themed after in your branding. In 2020, it was the ‘Year of the Rat’. Brands were quick to bring in the famous Mickey and Minnie Mouse to celebrate the year, a great example of seasonal marketing ideas that are relevant and enhance the customer experience.

Pros: 

• Potential to create viral content.
• Increases engagement with customers.

 Cons: 

• Unless you have a deep knowledge of the zodiac animal and Chinese traditions, it’s best to stick to simple concept designs.

During the Lunar New Year, families gift younger members with ‘lucky money’ in red envelopes. Red and gold are considered the symbolic colors of this festival. A simple way to include the Chinese New Year colors into your marketing campaign is by introducing a ‘limited season only packaging’ with red packaging for products. You can even add the option of a gold bow or other decoration. This will really enhance the customer experience.

Pros: 

• People will immediately associate the colors with the Chinese New Year.
• Is advertising in itself as it shows consumers that your brand is also celebrating the Lunar Year.
• Improves customer engagement and builds brand loyalty.

Cons: 

• Can be confused with Christmas if you only use red packaging. A gold accent can make all the difference.

The Chinese youth are also known as big spenders. In recent years, healthy lifestyles and sustainable living have become popular. Not only that, the youth enjoy gifting themselves as well. This is different from older generations who retain a more conservative and community-oriented approach to celebrating. Understand your target market so you can sell to them better.

Pros: 

• The younger demographic spends more on themselves.
• They also tend to be more loyal to brands they like.

 Cons: 

• Missing out on the other demographics.
• Gift buying in bulk for large groups of people absent.

According to the China Internet Report, China has over 904 million internet users. That makes the country and its citizens largely digital. Introduce international shipping, as well as free shipping above a certain checkout amount, to encourage more people to buy from you.

Pros: 

• Gain new customers.
• Compete against local Chinese brands.

Cons: 

• Low return on investment unless the order value is enough to justify free shipping.

Your social media strategy shouldn’t be restricted to Facebook, Twitter and Instagram. When it comes to China, the platforms WeChat and Weibo are the most important. At the same time, Chinese nationals living in other countries often use Facebook and Twitter. The Lunar New Year is also a major celebration in places like Singapore, Hong Kong, and many others. That’s why your social media strategy should be two-pronged – one for those celebrating inside China and another for those celebrating outside the country.

Pros: 

• Communicate with millions of Chinese customers.
• Specifically target Chinese customers.

Cons: 

• Good knowledge of Mandarin as well as Cantonese Chinese required. Mainland China speaks Mandarin, and places like Taiwan and Hong Kong use more Cantonese. Your digital marketing campaign should come in two sets – one  Mandarin and one in Cantonese. Remember to hire a qualified expert if you don’t speak these languages.

Luxury brands make serious profits during the Lunar New Year. People don’t just like to spend money – they prefer to spend on quality items. Searches for ‘gift deals’ or ‘CNY deals’ are more common than discounts. Focus your online marketing strategy on showcasing deals and bundle packages. Personalized packages are also popular during this time.

Pros: 

• Products will sell faster.
• Good opportunity to clear out old stock.

Cons: 

• New and in-season products make less sales.

Introduce games and events to increase engagement and enhance customer experience. These could be in the form of tagging your brand in pictures with your products to get a prize, for shoutouts, giveaways, and more. You can also introduce products and offers specifically for the Chinese New Year. A bakery could introduce bread or cakes shaped like the zodiac animal of the year. These really increase social media engagement and help brands build a loyal customer base.

Pros: 

• Opportunity to present quality digital marketing content.
• Enhance customer experience through direct engagement on social media.
• Generate brand awareness through content.

Cons: 

• WeChat may be an unfamiliar platform.
• Communicating in a foreign language.

You should roll-out your digital advertising campaign for the Lunar New Year by late-October to early-November. Many people prefer to shop earlier, especially the younger generation.

Pros: 

• Sell stocks earlier and gauge what people are interested in.
• Time and opportunity to modify the online marketing calendar if advertising campaign isn’t working.

Cons: 

• People may get confused with other year-end celebrations like Christmas and New Year’s.

The Lunar New Year is one of the most abundant sales periods and is unavoidable when it comes to seasonal marketing.

Data shows that consumer spending between 2011 and 2019 during the Chinese New Year witnesses a continuous upward trend. Use these seasonal marketing strategies to take advantage of the upcoming Lunar New Year.

Instagram filters are one of the most popular features on social media. Currently, there are 500 million, and growing, active users on Instagram, most of whom are millennials. According to statistical data, one-third of these users use the online medium to buy something or the other. Here is another data – videos, on Instagram, lead engagements by at least 21.2% in comparison to stills or carousels.

Digital marketing experts such as Neil Patel suggests, businesses must leverage a new feature as soon as it launches. Instagram AR filters are currently the goose that lays the golden eggs, and this has been proven to be a successful feature. A good example was McDonald’s Christmas marketing campaign, where they created an Instagram Christmas AR filter to engage with their target audience, not only was this feature fascinating to look at, but it was also fun to interact with. Back in the day, when the competition was comparatively low, brands could still bide their time in regard to a digital campaign. Today, a business must pounce upon a new enhancement as soon as it launches before it blows up and becomes noisy. Businesses must make a mark before the noise hits!

Many brands have already created cool Instagram filters that users can find and download from the Effects Gallery. It goes without saying that this is one of the most effective marketing strategies as far as digital advertising is concerned. When a netizen uses a filter created by your brand, axiomatically, your brand name pops up on his/her story/feed, which is how you acquire visibility.

But hold on, now there is an even better way!

Imagine you have your own clothing line. Now, if you want to take full advantage of your digital presence, what would you do other than creating an appealing catalog of clothes? Write good product descriptions? Have them displayed on models?

Your customers are regular people with different body types. And we would all agree that nothing beats trying out an outfit yourself. Using these new AR Instagram filter, you can create augmented reality, which would allow a visitor on your page to try out the outfit herself/himself, enhancing customer experience dramatically.

This is just one basic example. However, any business can fit its offerings or products to unique filters that bring the customer in. You can even fit seasonal advertising ideas to exclusive and cool filters, such as a Halloween-themed make up range or accessories. See, there could be a plethora of ideas.

IKEA is one of the most favored companies in the world because it aims to enhance customer experience before anything else.

Open an account on Spark AR Studio to get started. Choose an effect. You can upload a 3D asset, after which you may customize the movements of the graphic. Test and publish. The AR filters appear right beside the ‘Series’ icon denoted as a ‘smiley’. Your followers can click on the ‘smiley’ to check out the filters and use them – that’s creating brand awareness 101! If you are not sure about creating your own filters, delegate the task to an expert Instagram filter creator. What more, this tool is free! So, you get a potential outreach for your brand without spending any money.

Instagram/KOL is a great strategy to enhance your marketing game. If you can get Instagram influencers to try out your filters and share those with their followers, the ball is in your court! You’ve won half the battle.

Make the most of the tool that allows you to create virtual realities with your products. Connect with your customers at an immediate level. Promote them on Instagram because, with these, you can build engagements in real-time as opposed to just garnering likes. Use AR filters to be visible for a reason.

Market trends can help shape an industry. It enables businesses to get a new viewpoint on how they should proceed. While many trends come and go in digital marketing and online advertising, some trends stay relevant. These advertising megatrends are used by businesses to help themselves grow and flourish.

If you are looking to upscale your business and incorporate the best online advertising strategies, here are five online advertising megatrends to take note of:

1. Conversational Marketing

According to Hubspot’s “Not Another State of Marketing” report, over 45% of businesses have included chatbots on their business websites. These chatbots have become an important part of digital marketing. Throughout the years, the idea of using conversational marketing causes minor issues that annoy customers. Some of these include missing information such as delivery charges, business details, and many more. As a result, this can have a bad influence on your business.

This is where conversational marketing comes in. It enables businesses to advertise themselves as a brand that values customers’ ease, convenience, and time. Chatbots have helped customers collect useful details from companies fast. In addition, if a customer feels stuck or confused, a customer service agent can quickly jump in and help. However, recent trends have also found that customers prefer live chats on certain occasions. This is why businesses need to identify when they should use a chatbot and when to use live chat.

2. Email Marketing

Email marketing is considered the most profitable form of digital marketing. According to the Data and Marketing Association, the return on investment (ROI) on every dollar spent on email marketing is $42. This means if one email marketing campaign costs you $1 to run successfully, you will earn $42. Clearly, email marketing offers quite a high return.

Other benefits of email marketing include low costs, instant income, wider audience, and ease of performance measurement. Moreover, if you run email marketing campaigns by carefully collecting email IDs with consent, you are sending out emails to your target audience. This will allow you to send relevant messages to people who are interested in your business.

3. Programmatic Advertising

One of the most powerful online advertising strategies is programmatic advertising. In programmatic advertising, a bidding system is used to automate the complete ad inventory. Different online advertising slots for TV, video ads, voice ads, streaming, digital out-of-home, and streaming ads are almost non-existent to people in this day of age.

One of the most obvious benefits of programmatic advertising is a wider audience reach. With greater targeting capabilities, programmatic advertising allows you to reach out to more audiences without having to put in a lot of effort. So consequently, it enhances the efficiency of your online advertising model. Programmatic advertising also provides marketers a better view of their marketing strategy, therefore you would need to know what type of audience is viewing your ad, and how much it is costing you to run a particular ad via a platform.

4. Influencer Marketing/Advertising

Another powerful digital marketing mega trend that can help upscale businesses is influencer marketing. Influencing your customers’ purchasing decisions is very important when it comes to making sales, and one of the best ways is using a notable public figure. In other words, Influencer marketing involves collaborating with a public figure and getting them to promote your product rather than doing it yourself. This public figure can be anyone who has a positive social media influence. For instance actors, athletes, writers, models, or musicians.

Most importantly, keep in mind that influencer marketing can be a costly digital marketing venture to undertake. So, you might need to set aside a substantial budget to allow this to happen. According to BigCommerce, 17% of companies spent half of their online advertising budget in carrying out influencer marketing for their business. Therefore, the biggest benefit of influencer marketing is the ability to build trust like no other online advertising strategy. As a result, when people watch their favorite public figures promoting a brand, they are compelled to make a purchase naturally.

5. Google and Facebook Advertising

In our previous blogs, we have talked about 3 must know Facebook advertising tips, as well as advertising at Facebook marketplace. Because it is so important, nothing beats the classic Google and Facebook advertising. Google advertising offers a trustworthy and profitable online advertising strategy. Users trust Google as an information king. The general belief is that if Google recommends something, it should be good. Thus, striving to run Google ads can be super beneficial for your business, instead of trying to rank higher when using Google advertising. Furthermore, Facebook advertising is another megatrend that won’t die down anytime soon. On Facebook, companies can micro-target their audience, reach a huge customer base, and run goal-oriented ads. All in all, the robust analytics enables businesses to model their digital marketing strategies to not only find good quality leads but also encourage customer loyalty.

Sources:

[1] https://www.hubspot.com/state-of-marketing/conversational-marketing

[2] https://www.convinceandconvert.com/online-customer-experience/conversational-marketing-statistics-in-2019/

[3] https://www.martechadvisor.com/articles/ads

[4] https://choozle.com/blog/five-benefits-programmatic-ads

[5] https://www.tapinfluence.com/blog-what-is-influencer-marketing/

[6] https://www.pure360.com/10-benefits-of-email-marketing/

[7] https://eclincher.com/the-benefits-of-facebook-ads-reasons-why-you-need-them/

1. AJ Hackett Macau Tower

Following our brand-building effort on WeChat and Weibo previously, we’ve helped the bungee and adventure sports operator to launch an account on popular live-streaming app TikTok, achieving up to 1.9 million exposures. Besides ad promotions, we’ve been managing the daily postings of the TikTok account, including video editing and KOL collaborations.

We also helped AJ Hackett launch a mini-program, a sub-application on WeChat to drive a higher conversion rate. Users can now purchase tickets using WeChat Pay on mobile, play games and learn more about bungee jumping within WeChat without having to be directed elsewhere.

2. Cigna

The insurance brand redefined its lead generation strategy by using Facebook ads to direct traffic to both its official site and the Cigna Smart Health lifestyle blog. Another approach involved using Facebook retargeting to display ads to consumers who have previously visited Cigna’s websites. The team also tapped into Facebook’s lookalike audience function to reach new audience using existing audience data.

Besides social media, our omnichannel marketing approach for Cigna includes the monthly e-newsletters to distribute content from the Smart Health blog.

3. uSMART Securities

In September, online securities brokerage uSMART banks on a holistic online strategy for its full-scale brand launch campaign targeting young adults. Facebook blog posts are used to educate its audience about investment, its brand and product offering. Facebook retargeting has also been implemented at later stages to boost conversion for website visitors.

For search, we’ve been improving uSMART’s SEO organic ranking on search engine results. A/B testing is also carried out for SEM in tandem to optimize ad results.

4. SQM

Real estate agents SQM Global Properties targeted prospective property buyers who are looking for information on digital channels as opposed to traditional print ads and trade shows. The online strategy encompassed SEO, media placement and geo-targeting. SQM also utilized social media and messaging apps such as Facebook Messenger and WhatsApp for Business functions to engage with buyers.

5. Meraas

Targeting Chinese audience, we helped Dubai-based conglomerate Meraas launch a series of splash ads across 60 online platforms including Tik Tok, Baidu, WPS and SelfieCity for a giveaway contest, promoting UAE as a travel destination and a great place to live and work. The campaign has garnered fantastic results, generating over 10 million impressions and 2 million click-through rates.

6. KATE

Going beyond social media content creation, the Japanese makeup brand rolled out a geo-targeting campaign to promote a special event in March. Location-based ads are more personalized, relevant and thereby leading to a higher conversion rate.

Moreover, we collaborated with one of the most popular online magazines for young women in Hong Kong for a product launch campaign with a professional model shoot.

7. KURZ

German hot stamping technology brand KURZ launched a Chinese New Year red packet giveaway campaign on WeChat that incorporated the hong bao (red packet) and shaking trigger functions of the platform. We developed a festive-themed H5 page for Kurz using interactive graphics and videos for users to share on WeChat moments. The H5 feature allows data tracking and includes several performance indicators such as views and frequency of interactions.

8. McCafé

McCafé launched a geo-targeting campaign across key business districts in Hong Kong to push ads to mobile users, closing the gap between online and offline channels. The consumer data collected provides insights on shopping behavior and the best time to push the ads.

The second phase of the campaign involved Facebook push notifications on sales to the IDs captured from geo-targeting. A/B testing was conducted to boost click-through rates and ROI through better user experience (UX).

9. Galaxy Macau

We’ve worked with the world-class casino resort in developing a powerful loyalty app with superior UX, serving a range of target groups across all stages in the customer journey. Since 2017, our UX team has been coordinating the project from initial user research, design, prototyping, app launch to ongoing maintenance and feature updates until today. The next phase of the project will kick start in early 2020.

10. Pilot

Pilot intends to create some brand differentiation for itself to foster top of the mind awareness. We carried out a series of rebranding exercise for Pilot’s product lines across its owned media through Facebook. The campaign generated significant brand mentions and share of voice across earned media to help Pilot build its digital presence.

For over a year, NDN Group Shanghai has worked tirelessly with AJ Hackett Macau, home to the world’s highest commercial bungy jump, and successfully established a strong presence on TikTok for the bungy operator, receiving up to 1.9 million exposures for one single campaign.

AJ Hackett Macau’s target audience is young people primarily from first- and second-tier cities in China and surrounding areas of Macau. It came to our attention that such target group was similar to the user portrait of TikTok.

TikTok, a subsidiary of Chinese tech firm ByteDance, is a social media app that allows users to record, edit, and share short, looping videos with musical overlays, sound and visual effects.

TikTok’s users from first- and second-tier cities made up over 50% of its users, with the number of users from third-tier cities expanding rapidly.

It was without a doubt that TikTok would make the perfect advertising channel for AJ Hackett Macau.

With all these in mind, we assisted AJ Hackett Macau in creating a TikTok account. From that point on, the operations were mainly divided into three parts: Daily operation, KOL promotion, and intelligent ads promotion.

Daily operation

As with any social media platforms, frequent updates are the key to attracting and keeping target audience. The supply of videos was never an issue as AJ Hackett had plenty of video materials. To make AJ Hackett’s videos stand out from those of its competitors, we added dramatic editing and soundtrack, and finally gave them a touch of the “TikTok style,” e.g. participating in interactive topics, taking advantage of hot topics, etc.  As a result, not only did AJ Hackett achieve top search rankings in TikTok, it had attracted 5,000 fans and received 180,000 likes.

KOL promotion

In an effort to reach out to more potential target groups, we collaborated with two travel and extreme sports TikTok KOLs and brought the official promotional video  #澳门塔蹦极 to a wider audience and received 1.9 million exposures, as well as more than 27,000 likes in the end.

Intelligent ads promotion

Thanks to its powerful recommendation algorithm which automatically distributes videos to adrenaline junkies that are interested in extreme sports or users that are physically nearby, TikTok managed to raise brand awareness and boost its fan base with a minimal budget.

In September last year, we created a video to promote AJ Hackett Macau’s Skywalk.  In the video, titled One Day In Macau Tower, the audience gets to catch a glimpse of the romantic, entertaining and adventurous sides to Macau Tower.

The success of AJ Hackett Macau’s marketing efforts on TikTok was a result of years of experience and professionalism that all NDN Group clients deserve and enjoy.  We would love to help bring your business to the next level. Give us a call and let our friendly staff work out how we can guide your business to success!

Is mobile video marketing a force to be reckoned with? You bet!

Back in 2015, UK adults on average spent 15 minutes on mobile video daily.  The figure is predicted to surge to 58 minutes by 2021, according to eMarketer.

A recent study commissioned by Facebook Marketing Science found that mobile video ads drew attention faster and were watched for longer, in comparison to static ads on Facebook. Meanwhile, Instagram internal data from June 2017 showed that people spent 80% more time in just a year watching videos on Instagram.

Video opportunities across Facebook family

The four major avenues for video-advertising are stories, feed, out-stream, and in-stream. The first three are fantastic for advertisers with quick, fun and engaging videos; while in-stream is ideal for those with longer ad videos or complex messages to convey.

Breaking common myths

Myth 1: Video doesn’t work for direct response

Having both static image and video in the same campaign is actually more effective for direct response and brings in more conversions than image-only or video-only campaigns, according to FBIQ.

Myth 2: The same ad can be used on TV and Facebook

Ads adapted to mobile delivered better results in terms of viewing time and aided

recall, compared to traditional narratives, a research by FBIQ showed.

Myth 3: Video on TV engages audience better

While people may spend more time overall watching video on TV than on mobile, viewers are more engaged, excited and inspired watching video on mobile, a research commissioned by Facebook indicated.

Myth 4: Facebook is only for the young ones

According to eMarketer, in the UK, there are 5.7m Facebook users aged 45-54, compared to 4.4m aged 18-24 in 2019. In fact, the 65+ age group is seen to grow the fastest in the coming five years.

Myth 5: Video is not long enough for financial services advertising

Simple solution: sequenced video delivery  It drives brand metrics and brings across messages in a structured manner.

Mobile video marketing is now one of the most effective tools to promote businesses. If you haven’t explored this area yet, well, it’s time to start!