Facebook has just upscaled A/B tests with a creative split testing function in Ads Manager this November. This particular function helps test different creative variations — from ad formats, visuals, headlines, to call to action — to check which version drives the best results. In split testing, each user will only see one version of the ad to ensure the most accurate results. At the end of a split test, advertisers will learn which ad performs better and are better-equipped with marketing information.

Facebook is also rolling out another new set of tools to help marketing team members organize and share mockups within projects, allowing them to collaborate more effectively.

Creative Hub helps them mockup Facebook and Instagram ads that display on all mobile and desktop platforms. Whenever the Business Manager is enabled, the Creative Hub tool can be used to create amazing projects. Below is a summary of Facebook’s note for Creative Hub’s added features:

1. Organise and Share Projects

Now, you are able to organize your mockups into projects and multiple teammates will be able to work on a single mock-up simultaneously.

2. Deliver Ads

Mocked ads can now be shared with media teams and partner agencies, and sent live with the click of a button, removing the need to rebuild ad creative every time. This simplifies delivery (no more emails, zip files, and excel spreadsheets), removes any risks associated with rebuilding creative, and streamlines these workflows — bye emails!

3. Experiment with formats and placements

While we all thought Instagram Stories are spontaneous and go in a blink of an eye, who knows they can be mocked up at Creative Hub too? Now we can preview Instagram mock-ups on mobile and mock-up Instagram Stories.

4. More inspiration and motivation

Facebook has always had an inspiration gallery to support Collection and Instagram Stories, as well as new filtering options for videos over and under 15 seconds in length. A new ad format gallery is also in place to help you understand the specifications and recommendations associated with Facebook’s platforms.

Check out our work in the other sections of the website to see success stories. We’d love to hear from you, and happy to help if you need assistance with your social media presence.

Facebook is extending the Click-to-Messenger ads to Instagram, which re-direct users to Messenger interactions. First introduced on Facebook last year, the feature help to channel Instagrammers’ interests into an active conversation with businesses. Target audience will first be directed to a preset Messenger content, whether they are images, videos or carousel ads.

Messenger now boasts more than 1.2 billion monthly users. This new business placement on Instagram can surely help to build action-oriented experiences. Businesses can also place the ads on both Facebook and Instagram to extend their reach.

The end-of-year holidays are great time, not only for the shoppers but also for the businesses as this provides an ideal time to grow your following, boost sales, and increase engagement.

This is the best time to unleash your innovation and launch a marketing social media campaign to engage more visitors to your business and start making them your loyal consumers. You’l want to think of as many as ideas as you can for the coming holiday marketing campaigns on social media platforms. Exploring the ideas of best social media campaign, you’ll be able to pick a good mix of campaigns that won’t wear out your audience.

Aiming to help you get the best idea for your marketing campaign this festival season, we bring to you the list of some most innovative and result-oriented ideas for social media campaigns to give boost to your sales and increase visibility in your target market.

So, let’s start exploring the best 10 ideas to get your creative juices flowing! Be sure to try a mix of different campaigns over the holiday season like Christmas campaign, Halloween campaign etc, so you get plenty of feedback about what works best for you.

One of the easiest Christmas social media campaign ideas to run is a comment giveaways. It is usually easier for your target audience to take part in the campaign and easier for you to track entries easily.

This campaign has a lot to like about it:

1. The instructions and the prize should on the photo itself.

2. The picture should be eye-catching and very well staged.

3. Questions should be simple: What’s your favourite holiday treat?

With photographs, it’s easier for you to provide everything that is needed for the promotion, making it useful to re-purpose on the leading social media platforms like Instagram, Tweeter etc. Keep these things in mind when designing your own Christmas campaign.

It’s always easy to start with a simple, easy to run and manage Facebook Like or Comment giveaway campaign as this brings more visitors to your campaign and help turning them into the real buyers. You can simply ask your fans to do one (or both) to be entered.

When preparing a Black Friday Comment or Facebook Like campaign, make sure to public the instructions that are easy to understand with should offer valuable cool prizes. This simplicity helps your campaign get over 10,000 likes!

Instagram hashtag giveaway idea is one of the best social media campaigns. Thansgiving and jewellery are great visual opportunities, and Instagram is one of the most result-oriented platform for a #hashtag giveaway.

Simple Hashtag campaigns on Instagram are great type of social media campaigns. When launching a campaign on Instagram, make sure to display clear instructions on the image itself, and there won’t be a need to worry about crambing instructions into the description-comment fields.

This Cyber Monday, consider launching a simple Twitter giveaway as this is one of the easiest way for fans to enter. Visitors find it easier to enter into the Retweet campaign and enjoy great benefits that you may be offering.

Try asking for tweets for some simple questions that people might find enjoyable to answer like ‘what is your favourite style?’ Try offering prize descriptions as well as the full instructions for the tweet.

Of course, end-of-year being the biggest buying season of the year, you will want your target audience to buy. No matter you are going to launch the social media campaign on Facebook, Twitter or any other platform, there’s so many ways to attract buyers:

1. Free shipping or buy one get one free offers

2. Early bird or limited quantity sales

3. Site-wide discounts or category discounts

During the New Years, you can always run a big new year sale and drive more people to your business to sell more without causing a damage to your financial chart.

You can ask for a ‘thumbs up’ for people ready for a giveaway. This is one o the best ways to engage more visitors as that’s an effective and emotional way to get people to like, comment or share the post.

You can call it a human tendency, people are more likely to check the products that are listed under ‘limited time discount’ banner and hence this can be the best social media campaign to grow your sales and financial revenue. To drum up business during potentially slow periods, try offering a large discount good for a specific time period.

Try using the following ideas:

1. Free shipping or buy one get one free offers

2. One day only or limited quantity sales

3. Site-wide discounts, special purchase items, category discounts

BOGO or buy one get one, is the most result-oriented way to bring more visitors to your business via the social media campaign. This lets more buyers to buy more products that are listed in their budget. ‘Buy one get one’ are simply irresistible way to get sales-weary people to click.

What’s your New Year resolution? Ask your target audience and in turn you can be offering some giveaways that they would love to enjoy on this New Year. You don’t need to sell consumer products to run effective giveaway. Anyone, including a medical office can give away something that its patients may want!

Try offering something ‘daily sales for everyone’ on social media Instagram to bring more visitors to your store and sell more this festival season. This may be the best result-oriented Christmas campaign as online buyers just love to shop through the Flash Sales.

Try a different type of promotion daily such as:

1. Free shipping

2. Giveaways

3. Buy one get one free offers

4. Sitewide discounts

Try using the above mentioned ideas for social media campaign and you’re likely to experience a great difference in the sales and increased number of customer engagement.

At NDN, you’ll find smart people, big problems, and plenty of opportunities to make a real difference in the world. We employ top talents from all over the world in areas ranging from sales to marketing – and everything in between. Our colleagues work on projects that tackle some of the most cutting-edge business challenges in the digital marketing industry. Join our team as a Business Development Executive and make more noise!

Consulting with a wide variety of existing Small-and Medium-sized Businesses (SMB), you are committed to finding the optimal marketing solution for each client. Your interest in sales and the digital economy and your entrepreneurial drive enables clients to expand their businesses with NDN’s latest digital marketing solutions. Using your effective communication skills, you are the face of NDN to a portfolio of clients whose needs you listen to, and help define the strategy for how their products and services can reach thousands or millions of users. As SMB Sales professional at NDN, you are striving for quarterly performance goals.

In this position, you will proactively reach out and promote our China marketing services, spanning all NDN offerings including, but not limited to, Social Media, Web & App Development and Online Advertising. As a member of a highly engaged team you will bring creativity to grow and transform the business of our clients.

We wish to connect with customers from all over the world and help them to penetrate into the market in Mainland China. Our teams of strategists, analysts, advisers and support specialists collaborate closely to spot and analyse customer needs and trends. Together, we create and implement business plans broadly for every type of small business.

• Implement creative ways to improve our customer relationships, tailor and share online marketing strategy suggestions, and promote other NDN services. Actively follow up leads from campaigns.
• Conduct industry research and draft proposals, creating sales forecast and implementation plans.
• Communicate with customers proactively, via phone and email.
• Share and collaborate with Specialists, Engineers, and Account team members on new featured offerings, through your direct relationship with end users.

• BA/BS degree or 2 years of equivalent experience
• Experience or internship in sales support or market research

• Experience or interest in sales, customer support, account management, marketing or
• Demonstrated experience in managing and customizing experience to a customer
• Proven ability to multi-task and manage multiple projects at a time while paying attention to detail.
• Proactive, independent worker who is highly organised and interested in the difference they can make through their individual
• Experience of leading and working well with others, a strong bias to teamwork is e
• Excellent written and verbal communication skills in Chinese (Mandarin)
• Good management of English
• Candidate with more experience can be considered as Business Development Manager

Interested candidates, please submit CV and cover letter to job@ndn.com.hk.

Read More: Other related jobs (Project Management, Sales, Internship)

In traditional media buying, you’d need to have a budget ready or get it approved, get in touch with sales or media departments of major publications (news, magazines, television, and radio), get the help of an ad agency, produce ads, and run these ads over time. Traditional marketing can be expensive, and can have too many things happening at once.

PPC is Pay Per Click marketing – the digital equivalent of paying money for getting in front of as many people as you can when they are looking for you (or sometimes not, like in Facebook Ads). By default, PPC is even simpler than media buying that most traditional businesses are used to.

But then, there are things you ought to know before jumping into PPC, and here are some of those:

Most PPC experts don’t know, understand, and implement irrefutable basics when it comes to PPC advertising. If such is the state of affairs with “PPC experts”, what might be happening inside the accounts of unaided businesses?

Whatever you do, don’t ignore the basics. Take keyword selection, for instance.
PPC is only a matter of picking the right keywords that your potential audience is like to type for. For instance, if you are a real estate broker in Chicago, the likely keywords your customers might type are:

“Apartments in Chicago”

“Apartments Lake Michigan”

“Real estate consultants Chicago”

But you wouldn’t want your ad to show up when the following unrelated keywords (negative keywords) are typed in:

“Trump Tower Chicago”

“Trump Real estate empire”

Not using negative keywords while letting your ads run is a major mistake and it’s primarily the reason why so many businesses burn their advertising dollars before they see single nickel coming in.

Negative keywords are only one of the many ways you could go wrong.

Out of the keywords we used for the real estate example in Chicago above, how do you know which of those three keywords brings you results? You could guess. You might assume. Or your experience could tell you what works and what doesn’t.

In PPC marketing, you can’t rely on theory, ideas, experience, knowledge, or even gut. You can use all of those but the decision-making should be based on testing.

Also called as A/B testing, every ad is testing against another version (likewise, every landing page and even entire websites are tested).

Testing gets you closer to winning ads, landing pages, and profitability.

Most businesses we consult with or talk to have this feeling that Google Ad words (or even Facebook ads) are a “set-it-up-and-grab-a-coffee” affair. They assume that it’s all one-time and they also expect that agencies charge one-time fees for PPC marketing services.

PPC marketing is a game of setup, strategy, analytics, continuous testing, tweaking, data mining, and some more tweaking. Ever wondered why a few businesses succeed within an industry (for a specific location) while others flounder, even though it’s the same platform (Google AdWords) that all these businesses have ads on. Success with search engines demands a relentless workflow of keywords, ads, landing pages, copy, testing, and more.

It’s all about how the campaigns are managed.

How do you manage your PPC campaigns?

Over the last few years, Facebook has made changes to their algorithms making it more difficult for businesses to reach their audience without advertising. (Of course there’s exceptional cases) Luckily Facebook marketing is a powerful form of online advertising and you can see great results from it. If you’re just getting started, follow our 3 simple tips to get more from your Facebook advertising!

With digital advertising, it’s easy to reach a wide audience but you may not see a high return if you are targeting the wrong people. Facebook advertising allows you to create custom audience so that you can target those most likely to become customers.

Facebook also allows for retargeting so you can target individuals who have already shown interest in you and your company. You can create an audience from your email list, from your Facebook fans or individuals who have visited your website. Facebook will even allow you to create lookalike audiences. This allows you to find users who are similar to those who already like your page or subscribe to your emails, which allows you to target individuals who are more likely to become your customer.

Read more: Jumping into Paid Ads? Here’s what you should know

With any banner advertising, the image is going to be extremely important. Facebook is a very image focused platform so you’ll want an image that stands out. Close up images of people smiling and ads with bright colors do very well on Facebook. Avoid blue and white graphics because they could blend in with Facebook’s color scheme.

Great ad copy is also key with digital advertising. You are limited to the amount of words you are able to use so you must be succinct in your message and still grab attention. We recommend being direct with your copy and explaining exactly what someone can gain from your product. Most importantly, have a great call to action. A call to action is one line of text that instructs the reader to do something in response to your ad. Using words that express urgency or excitement like “Get your copy now!” or “Don’t miss out on the sale” to get your users to act.

Read more: 5 Reasons to Hire a Digital Advertising Agency

Facebook is a great choice for online advertising because it has relatively simple buying process. You don’t need advanced marketing knowledge to start using Facebook ads. Facebook is a type of programmatic advertising, which means you can put in your either a daily budget or an overall budget and allow Facebook to manage your ad for you and determine when it will be shown.This way you do not need to be managing your ads 24 hours a day.

You have a few options for choosing how you want to be charged for your Facebook advertising. Similar to traditional banner advertising, you can choose Cost Per Click, where you will be charged for each click your ad receives, or Cost Per Impression, where you will be charged for each impression (or view) your ad receives. What you choose will depend your unique goal and it’s best to identify that goal, whether it’s more Facebook likes, website traffic or actual sales. Facebook has all of these options built into it’s ad platform to make it easier for you to choose your bidding method.

When you first start out, we recommend using a low budget so you can see what works and what doesn’t work for your ads and increase your budget as you start seeing more success. Of course, it takes time and resource to optimize ROI through trial and error. No matter what your goals are, our experienced professionals are always ready to help.

Do you use Facebook advertising? What have you learned from it? We look forward to reading your comments below!