enterprise solution – New Digital Noise https://newdigitalnoise.com Wed, 23 Aug 2023 08:11:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://newdigitalnoise.com/wp-content/uploads/2022/06/cropped-web-Favicon-32x32.jpg enterprise solution – New Digital Noise https://newdigitalnoise.com 32 32 NDN Group and Shopline Partnership https://newdigitalnoise.com/ndn-group-and-shopline-partnership/ https://newdigitalnoise.com/ndn-group-and-shopline-partnership/#respond Wed, 18 Dec 2019 16:43:04 +0000 https://newdigitalnoise.ndnsocial.com.hk/?p=4108 The post NDN Group and Shopline Partnership appeared first on New Digital Noise.

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NDN Group Partners with Shopline to Offer One-Stop E-Commerce Solution

Nowadays anyone can start an e-commerce, but which platform should you use this is the question. At NDN Group we are here to help, combining our knowledge in digital solutions and our latest partnership with Shopline, a leading holistic e-commerce platform which makes running e-commerce easy to manage and scale.

Shopline was founded in 2013 in Hong Kong. In a short period of time, they have expanded their operations to Mainland China, Malaysia, Taiwan, and Vietnam. Currently, employing over 200 people in the region and has over 100,000 merchants. In 2017, they became a Google Partner, the first e-commerce platform from Greater China. Their merchants are from multiple sectors such as apparel, automobiles, electronics, fast-moving consumer goods, food & beverage and more. Agatha, Fujitsu, Shu Uemura are some of their showcases. Their easy-to-use platform provides website design, stock management, analytics, customer service, and delivery.

Before you decide to sell online, you should know what is the objective; which audience you are targeting namely local, regional or global; and what is your budget? These will determine how complex your e-business will be and the kind of support you will need. You will need a solution that is compatible with your goals to avoid disappointment.

If you use a one-stop e-commerce platform, designing the website will be the first task for set up. Don’t worry if you are not familiar with design or programming. Shopline has 22 existing templates you can choose from. If you are feeling adventurous, you can also design your own. Simply drag and drop the functions you want and it will be ready. Their websites are mobile responsive so it will adapt to desktop, mobile, and tablet without any issues.

When the store design is ready, you will need to integrate your products to the inventory system. Shopline provides real-time inventory status. You will know what exactly is in stock and what needs to be replenished. Making it easy for you to respond to competitors and plan your promotion.

Knowing how your products are sold is important. Then you can decide your sales strategies such as what kind of offers to provide and which product to push. You can make all these decisions from Shopline’s powerful analytical tool. Say if you want to retarget customers who only purchased once, you can identify them, send an exclusive offer that’s valid for 48 hours to drive sales. The platform makes it simple for you to identify your target segment and customize promotions.

Above all, payment is crucial in any business. The platform makes receiving payments and making a refund seamless by supporting most of the payment gateways including major credit cards, Alipay, Apple Pay, Google Pay, PayPal, Stripe, bank transfer, PayMe and Faster Payment System (FPS).

Our partner understands customers have a busy lifestyle. They can receive goods at the comfort of their home or if they wish to pick up their order, they can go to specific locations such as 7/11, SF Express centers or smart lockers.

In today’s market, the capability to provide instant customer services can make or break your business. Shopline realizes this and therefore it has provided 24/7 customer service support through AI chatbot. Above all, customers can also get assistance through Facebook Messenger, email and SMS for a hassle-free user experience.

In terms of merchant support, Shopline provides many seminars and tutorials to help brands to improve their business. Say you have an ambitious goal to go global, visit their website and look for guides on how can a brand reach a wider audience in foreign markets and start selling internationally? If you want something more on digital marketing, there are guides on SEO and social media selling too. The tutorial covers endless topics on e-commerce.

Different from other marketplaces, Shopline has a simple subscription plan. If you sell over a specific volume, you will be charged a percentage of each transaction. If you don’t have time to go through the entire set up process by yourself, we are here to help. Through NDN Group and Shopline’s alliance, you will get all the advice and agility you need to win in the fast-paced digital world. Email our team info@ndngroup.com to find out more about the service and kickstart your e-commerce now.

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NDN Group and Mobinology Partnership https://newdigitalnoise.com/ndn-group-and-mobinology-partnership/ https://newdigitalnoise.com/ndn-group-and-mobinology-partnership/#respond Mon, 16 Dec 2019 16:16:55 +0000 https://newdigitalnoise.ndnsocial.com.hk/?p=4036 The post NDN Group and Mobinology Partnership appeared first on New Digital Noise.

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NDN Group and Mobinology Forge Global Partnership to Deliver Enterprise-Grade AI-Powered Chatbot Solution 

Fostering synergy to empower enterprises to drive business growth and innovation at scale  

Leading digital corporation NDN Group and Mobinology, world-class business software developer, today announced a global partnership to deliver enterprise-grade chatbot solution to empower enterprises to accelerate business growth.

Powered by leading artificial intelligence and cloud computing technologies, the industry-leading and end-to-end chatbot solution enables global and regional enterprises with secure, scalable and agile operations, combined with machine learning and data analytics capabilities. The all-in-one chatbot solution defines new pathways for enterprises to deliver seamless and personalized customer experience. Enterprises harness the capability, value and benefits of the chatbot to reach out to hundreds of millions of customers globally.

“Having forged new partnership with NDN Group, our exemplary chatbot solution truly benefits clients looking to go the next level in digital transformation. We are elevating bot technology and innovation as machine learning and artificial intelligence move from novelty to necessity. We are dedicated to pushing the frontier of chatbot innovation, enabling our enterprise-strength solution to offer great value to end-users and bring the customer satisfaction to the ultimate level,” said Kenneth Chung, Head of Sales & Co-Founder of Mobinology.

“We are deeply excited to partner with Mobinology to offer bespoke chatbot solutions to meet enterprises’ unique business purposes, operational requirements and the bot performs multiple roles across diverse industries. We strive to apply next-generation technologies in a smart and innovative way to enable enterprises achieve their business goals and bring manlike conversational experience, alongside excellent scaling and integration abilities.” said NDN Group Chairman Andy Ann.

With the landmark partnership NDN Group leverages its expertise on curating captivating UI/UX design, outstanding conversational flow, distinctive brands’ tones and manners and sound strategy to interact with customers, whereas Mobinology epitomizes its technological innovation on machine learning, Natural Language Processing, data analytics and integration into enterprises’ communication platforms in the front-end and back-end.

The exemplary virtual assistant has enabled business save cost, accelerate response times and enhance customer loyalty – that all are staple of lead generation and enhance transactions and tap into exponential business growth. The AI-powered chatbot streamlines and automates customer services and offer human-like encouragement to accelerate interaction with customers.

NDN Group and Mobinology’s intelligent Enterprise Chatbot Solution offers various distinctive functionalities and capabilities at scale. Immersive Dialogue Flow is charted out to create high-impact customer experience with distinctive Tone of Voice and Manner to reflect enterprises’ branding for fostering maximum customer engagement and loyalty. Enterprises can also leverage Customer Analytics and Insights by conducting in-depth analysis on the conversational journey and understanding end-user behaviour based on data collected. With advanced Natural Language Processing (NLP) supported at the backend, this enables the bot to recognize all forms of language namely Cantonese for businesses to extend global outreach. Above all, closing the last mile with the Call-to-Action feature empowers the bot to use real-time information for accelerating revenue opportunities automatically after conversation with customers.

With all these next-generation features and technologies, enterprises rapidly reinvent, deploy and extend their strategies and applications to create unparalleled competitive edges. The chatbots are customized in industries, namely insurance, banking, automotive, gas and electricity, consume products, retail, property, hotel, aviation, capital markets and many others, irrespective of sizes and regulatory requirements among other things.

About Mobinology

Found in Hong Kong SAR and being as one of the advanced business software solution providers, we are specialized in providing innovative solutions for data-driven marketing and customer engagement. Powered by world-class Artificial Intelligence (AI) and Cloud Computing technologies, our leading AI platform (ELAIN®) and subject matter experts empower customers with advanced technologies to rapidly reinvent, deploy and scale their smart applications to create unprecedented competitive advantages to meet their strategic business needs.

With an established presence in delivering AI applications to enterprises in the area, Mobinology brings a high level of expertise in building and deploying conversational and cognitive applications.

About NDN Group

NDN Group is a major digital conglomerate and investment group focused on building, acquiring, and growing companies in the digital space. Our businesses are involved in a wide range of industries across multiple markets, including artificial intelligence, blockchain, big data analytics, digital media, mobile solutions, social media, e-commerce, e-sports, content development & distribution. Additionally, we also specialize in delivering digital transformation training for major international corporations in order to support the increasing demand for digital experts.

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Top 10 Campaigns of 2019 https://newdigitalnoise.com/top-10-campaigns-of-2019/ https://newdigitalnoise.com/top-10-campaigns-of-2019/#respond Sat, 07 Dec 2019 23:06:53 +0000 https://newdigitalnoise.ndnsocial.com.hk/?p=3985 The post Top 10 Campaigns of 2019 appeared first on New Digital Noise.

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1. AJ Hackett Macau Tower

Following our brand-building effort on WeChat and Weibo previously, we’ve helped the bungee and adventure sports operator to launch an account on popular live-streaming app TikTok, achieving up to 1.9 million exposures. Besides ad promotions, we’ve been managing the daily postings of the TikTok account, including video editing and KOL collaborations.

We also helped AJ Hackett launch a mini-program, a sub-application on WeChat to drive a higher conversion rate. Users can now purchase tickets using WeChat Pay on mobile, play games and learn more about bungee jumping within WeChat without having to be directed elsewhere.

2. Cigna

The insurance brand redefined its lead generation strategy by using Facebook ads to direct traffic to both its official site and the Cigna Smart Health lifestyle blog. Another approach involved using Facebook retargeting to display ads to consumers who have previously visited Cigna’s websites. The team also tapped into Facebook’s lookalike audience function to reach new audience using existing audience data.

Besides social media, our omnichannel marketing approach for Cigna includes the monthly e-newsletters to distribute content from the Smart Health blog.

3. uSMART Securities

In September, online securities brokerage uSMART banks on a holistic online strategy for its full-scale brand launch campaign targeting young adults. Facebook blog posts are used to educate its audience about investment, its brand and product offering. Facebook retargeting has also been implemented at later stages to boost conversion for website visitors.

For search, we’ve been improving uSMART’s SEO organic ranking on search engine results. A/B testing is also carried out for SEM in tandem to optimize ad results.

4. SQM

Real estate agents SQM Global Properties targeted prospective property buyers who are looking for information on digital channels as opposed to traditional print ads and trade shows. The online strategy encompassed SEO, media placement and geo-targeting. SQM also utilized social media and messaging apps such as Facebook Messenger and WhatsApp for Business functions to engage with buyers.

5. Meraas

Targeting Chinese audience, we helped Dubai-based conglomerate Meraas launch a series of splash ads across 60 online platforms including Tik Tok, Baidu, WPS and SelfieCity for a giveaway contest, promoting UAE as a travel destination and a great place to live and work. The campaign has garnered fantastic results, generating over 10 million impressions and 2 million click-through rates.

6. KATE

Going beyond social media content creation, the Japanese makeup brand rolled out a geo-targeting campaign to promote a special event in March. Location-based ads are more personalized, relevant and thereby leading to a higher conversion rate.

Moreover, we collaborated with one of the most popular online magazines for young women in Hong Kong for a product launch campaign with a professional model shoot.

7. KURZ

German hot stamping technology brand KURZ launched a Chinese New Year red packet giveaway campaign on WeChat that incorporated the hong bao (red packet) and shaking trigger functions of the platform. We developed a festive-themed H5 page for Kurz using interactive graphics and videos for users to share on WeChat moments. The H5 feature allows data tracking and includes several performance indicators such as views and frequency of interactions.

8. McCafé

McCafé launched a geo-targeting campaign across key business districts in Hong Kong to push ads to mobile users, closing the gap between online and offline channels. The consumer data collected provides insights on shopping behavior and the best time to push the ads.

The second phase of the campaign involved Facebook push notifications on sales to the IDs captured from geo-targeting. A/B testing was conducted to boost click-through rates and ROI through better user experience (UX).

9. Galaxy Macau

We’ve worked with the world-class casino resort in developing a powerful loyalty app with superior UX, serving a range of target groups across all stages in the customer journey. Since 2017, our UX team has been coordinating the project from initial user research, design, prototyping, app launch to ongoing maintenance and feature updates until today. The next phase of the project will kick start in early 2020.

10. Pilot

Pilot intends to create some brand differentiation for itself to foster top of the mind awareness. We carried out a series of rebranding exercise for Pilot’s product lines across its owned media through Facebook. The campaign generated significant brand mentions and share of voice across earned media to help Pilot build its digital presence.

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What is a Chatbot and How to Use It for Business https://newdigitalnoise.com/what-is-a-chatbot-and-how-to-use-it-for-business/ https://newdigitalnoise.com/what-is-a-chatbot-and-how-to-use-it-for-business/#respond Tue, 03 Dec 2019 20:10:39 +0000 https://newdigitalnoise.ndnsocial.com.hk/?p=3961 The post What is a Chatbot and How to Use It for Business appeared first on New Digital Noise.

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What is a chatbot and how to use it for business?

The development of artificial intelligence is now in full swing and chatbots are only a splash on a huge wave of progress. Nowadays, the number of people using messaging apps namely WhatsApp and Slack Skype is soaring, Facebook Messenger alone has more than 1.2 billion users per month.

What is a chatbot?

A chatbot is a computer program that allows humans to interact with technology using a variety of input methods such as voice, text, gesture and touch, 24/7 365.

For several years chatbots were typically used in customer service environments but are now being used in a variety of other roles within enterprises to improve customer experience and business efficiencies.

Known by a variety of different names such as a conversational AI bot, AI assistant, intelligent virtual assistant, virtual customer assistant, digital assistant, conversational agent, virtual agent, conversational interface and more, chatbots are growing in popularity.

But just as chatbots have a variety of different names, they also have varying degrees of intelligence.

A basic chatbot might be little more than a front-end solution for answering standard FAQs.

Chatbots built using some of the bot frameworks currently available may offer slightly more advanced features like slot filling or other simple transactional capability, such as taking pizza orders.

But, it’s only advanced conversational AI chatbots that have the intelligence and capability to deliver the sophisticated chatbot experience most enterprises are looking to deploy.

Online chatbots save time and efforts by automating customer support. Gartner forecasts that over 85% of customer interactions will be handled without a human by 2020. With the spread of messengers, virtual assistants that imitate human conversations for solving various tasks are becoming sought-after. Chinese WeChat bots can set medical appointments, call a taxi, send money to friends, check in for a flight and many other.

However, the opportunities provided by chatbot systems go far beyond giving responses to customers’ inquiries. They are used for other business tasks, like collecting data about users, conducting in-depth analytics and insights on customer behaviour and accelerating revenue opportunities.

Why are Chatbots so Popular?

Smartphones, wearables and the Internet of things (IoT) have changed the technology landscape in recent years. As digital artefacts got smaller, the computing power inside has become greater.

But mobile apps and data-heavy activities don’t go hand in hand. Wading through complicated menus isn’t the fast and seamless user experience businesses need to deliver today.

In addition, consumers are no longer content to be restricted by the communication methods chosen by an organization. They want to interface with technology across a wide number of channels.

Chatbots offer a way to solve these issues by allowing customers to simply ask for whatever they need, across multiple channels, wherever they are, night or day.

The development of artificial intelligence is now in full swing and chatbots are only a splash on a huge wave of progress. Nowadays, the number of people using messaging apps namely WhatsApp and Slack Skype is soaring, Facebook Messenger alone has more than 1.2 billion users per month.

How do Chatbots Work?

On a simple level, a human interacts with a chatbot.

If voice is used, the chatbot first turns the voice data input into text (using Automatic Speech Recognition (ASR) technology). Text only chatbots such as text-based messaging services skip this step.

The chatbot then analyses the text input, considers the best response and delivers that back to the user. The chatbot’s reply output may be delivered in any number of ways such as written text, voice via Text to Speech (TTS) tools, or perhaps by completing a task.

It’s worth noting that, understanding humans isn’t easy for a machine. The subtle and nuanced way humans communicate is a very complex task to recreate artificially, which is why chatbots use several natural language principles:

Natural Language Processing (NLP)

Natural Language Processing is used to split the user input into sentences and words. It also standardizes the text through a series of techniques, for example, converting it all to lowercase or correcting spelling mistakes before determining if the word is an adjective or verb – it’s at this stage where other factors such as sentiment are also considered.

Natural Language Understanding (NLU)

Natural Language Understanding helps the chatbot understand what the user said using both general and domain specific language objects such as lexicons, synonyms and themes. These are then used in conjunction with algorithms or rules to construct dialogue flows that tell the chatbot how to respond.

Natural Language Generation (NLG)

Delivering a meaningful, personalized experience beyond pre-scripted responses requires natural language generation. This enables the chatbot to interrogate data repositories, including integrated back-end systems and third-party databases, and to use that information in creating a response.

What are chatbots delivering?

A chatbot is basically a computer program that can interact with humans over the internet. Their simulation of human language and behavior provides several benefits that can be used in business.

Provide Greater Customer Experience

The main benefit of using chatbots in business is that they give greater customer satisfaction. Customers who pull up website can ask questions and get answers right away. If they have product questions they may get the answers they need to complete sales. This can further increase business profits.

Chatbotv1

Frustrated customers who don’t get quick answers may leave website and never return. Chatbots can eliminate that scenario and help you keep your customers.

Increase Customer Base

There is another benefit of using chatbots in business. They may help enterprises reach more people which can increase your customer base.

Since chatbots can be used in many applications, enterprises can take advantage of that to help businesses grow. Chatbots can answer multiple questions at the same time as well.

Streamline Procedures and Automation

Other benefits of using chatbots in business are that they help businesses streamline procedures and automation. When used on website they can provide fast, automated answers to most questions. Their use prevents customers from waiting a day or longer to receive responses as they would have in the past. This enables business to serve greater numbers of people while saving costs.

NDN Group and Mobinology’s chatbot service and solution

NDN Group and Mobinology, world-class business software developer, has forged global partnership to deliver enterprise-grade chatbot solution to empower enterprises to accelerate business growth. Powered by leading artificial intelligence and cloud computing technologies, the industry-leading and end-to-end chatbot solution enables global and regional enterprises with secure, scalable and agile operations, combined with machine learning and data analytics capabilities. The all-in-one chatbot solution defines new pathways for enterprises to deliver seamless and personalized customer experience.

NDN Group and Mobinology’s intelligent chatbot offers distinctive capabilities at scale. We design immersive dialogue flow to chart out extraordinary dialogue and conversational flow to create high-impact and personalised customer experience. We also curate tone of voice and manner to reflect enterprises’ branding for creating maximum customer engagement and loyalty, and bot personality and persona to interact with users and immerse them in conversational journey.

The self-intelligent bot learns from the inputs it experiences and garners deep understanding on the intent behind customer requests as well as provide smart answers. Also, the bot augments the importance of Big Data through their automated data collection that enables enterprises to conduct in-depth analysis on the conversational journey and understand end-user behaviour. The Natural Language Processing (NLP) powers all forms of language recognition including Cantonese and switch languages to enable enterprises extend global reach.

The bot uses their wealth of knowledge to provide comprehensive answers to queries. It is also specially designed to parse documents, crawl website content and convert into rule-defined structure data. It is empowered to use real-time information for accelerating revenue opportunities automatically after conversation with customers.

Types of chatbots

Depending on how the specific bots were programmed, we can divide them into two large groups: working according to pre-prepared commands – simple chatbot and AI-powered chatbot.

 

Chatbotsv2

Simple chatbots work based on pre-written keywords that they understand. Each of these commands must be written by the developer separately using regular expressions or other forms of string analysis.

Smart chatbots rely on artificial intelligence when they communicate with users. Instead of pre-prepared answers, the robot responds with adequate suggestions on the topic. In addition, all the words said by the customers are recorded for later processing.

Many business owners are beginning to understand what benefits chatbots can bring to them. This technology is still in an early stage, its capabilities continue increasing and the best chatbots have yet to be created. Invest in building a chatbot for your business and be at the forefront of innovation.

Enquires on NDN Group and Mobinology’s chatbot solution:

NDN Group email: info@ndngroup.com 

Mobinology email: info@mobinology.com 

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