1. AJ Hackett Macau Tower

Following our brand-building effort on WeChat and Weibo previously, we’ve helped the bungee and adventure sports operator to launch an account on popular live-streaming app TikTok, achieving up to 1.9 million exposures. Besides ad promotions, we’ve been managing the daily postings of the TikTok account, including video editing and KOL collaborations.

We also helped AJ Hackett launch a mini-program, a sub-application on WeChat to drive a higher conversion rate. Users can now purchase tickets using WeChat Pay on mobile, play games and learn more about bungee jumping within WeChat without having to be directed elsewhere.

2. Cigna

The insurance brand redefined its lead generation strategy by using Facebook ads to direct traffic to both its official site and the Cigna Smart Health lifestyle blog. Another approach involved using Facebook retargeting to display ads to consumers who have previously visited Cigna’s websites. The team also tapped into Facebook’s lookalike audience function to reach new audience using existing audience data.

Besides social media, our omnichannel marketing approach for Cigna includes the monthly e-newsletters to distribute content from the Smart Health blog.

3. uSMART Securities

In September, online securities brokerage uSMART banks on a holistic online strategy for its full-scale brand launch campaign targeting young adults. Facebook blog posts are used to educate its audience about investment, its brand and product offering. Facebook retargeting has also been implemented at later stages to boost conversion for website visitors.

For search, we’ve been improving uSMART’s SEO organic ranking on search engine results. A/B testing is also carried out for SEM in tandem to optimize ad results.

4. SQM

Real estate agents SQM Global Properties targeted prospective property buyers who are looking for information on digital channels as opposed to traditional print ads and trade shows. The online strategy encompassed SEO, media placement and geo-targeting. SQM also utilized social media and messaging apps such as Facebook Messenger and WhatsApp for Business functions to engage with buyers.

5. Meraas

Targeting Chinese audience, we helped Dubai-based conglomerate Meraas launch a series of splash ads across 60 online platforms including Tik Tok, Baidu, WPS and SelfieCity for a giveaway contest, promoting UAE as a travel destination and a great place to live and work. The campaign has garnered fantastic results, generating over 10 million impressions and 2 million click-through rates.

6. KATE

Going beyond social media content creation, the Japanese makeup brand rolled out a geo-targeting campaign to promote a special event in March. Location-based ads are more personalized, relevant and thereby leading to a higher conversion rate.

Moreover, we collaborated with one of the most popular online magazines for young women in Hong Kong for a product launch campaign with a professional model shoot.

7. KURZ

German hot stamping technology brand KURZ launched a Chinese New Year red packet giveaway campaign on WeChat that incorporated the hong bao (red packet) and shaking trigger functions of the platform. We developed a festive-themed H5 page for Kurz using interactive graphics and videos for users to share on WeChat moments. The H5 feature allows data tracking and includes several performance indicators such as views and frequency of interactions.

8. McCafé

McCafé launched a geo-targeting campaign across key business districts in Hong Kong to push ads to mobile users, closing the gap between online and offline channels. The consumer data collected provides insights on shopping behavior and the best time to push the ads.

The second phase of the campaign involved Facebook push notifications on sales to the IDs captured from geo-targeting. A/B testing was conducted to boost click-through rates and ROI through better user experience (UX).

9. Galaxy Macau

We’ve worked with the world-class casino resort in developing a powerful loyalty app with superior UX, serving a range of target groups across all stages in the customer journey. Since 2017, our UX team has been coordinating the project from initial user research, design, prototyping, app launch to ongoing maintenance and feature updates until today. The next phase of the project will kick start in early 2020.

10. Pilot

Pilot intends to create some brand differentiation for itself to foster top of the mind awareness. We carried out a series of rebranding exercise for Pilot’s product lines across its owned media through Facebook. The campaign generated significant brand mentions and share of voice across earned media to help Pilot build its digital presence.

When working on target marketing, online marketers often go all out to solve a key puzzle in mind: How to maximise efforts while minimising errors? With a simple digital tool, we’ve found a solution for one of our clients.

We worked with fast food franchise Subway on the promotion of Everyday Value, a combo launched earlier this year to compete with fellow fast food chain’s meal set deals. With only 24 stores in Hong Kong, Subway was set for an effective online campaign that reached out to the right customers in the right place — with the help of Geo-targeting. 

Geo-targeting is a technology that makes online ads relevant to target audience based on their physical location. We activated seamless touch points at 18 of Subway stores and some of its nearby competitor stores, collecting anonymised data from the mobile phones of visitors every day.

This system identifies potential customers and classifies them into different segments, allowing us to re-target ads on Google Display Network, Facebook, Line and Weibo accordingly with A/B testing. 

We prepared two sets of ad creatives for the given market segmentation, one highlighted the discount, the other on a brand new food item. Effectiveness of the two ads is quantifiable by the number of purchases prompted by respective ads. The campaign ran for three weeks and was a great success. 

When done right, Geo-targeting is a highly accurate and cost-effective way to maximise ad efficacy, especially in the fast-moving retail and F&B industries. It adds value to a brand’s initiatives by gaining a better understanding of customer behaviour and essentially, helping to designate budget and resources to the right audience. Reach out and learn more from us if you are interested!